It is not easy to make a design classic and timeless, but there are still traces to achieve this. Today we will analyze 7 tips.
Those truly classic designs can always withstand the test of time. Most of them live endlessly because they meet the most basic design rules and basic aesthetic rules of people. Just like the logo design of Nike and Coca-Cola, they have lasting vitality in the past decades and hundreds of years, which is the power of this rule.
Thankfully, this timeless design rule applies to almost any project. Maybe you can't reproduce the success of Nike's logo design, but you can create a high-quality design that meets the current aesthetic and has vitality for several years through reasonable design. The next seven tips are worth your thinking.
Focus on readable content
Fonts and pictures with good readability are the basis. Clear content design and intuitive information transmission are the keys to creating readable content. It sounds like a difficult task.
Typesetting should ensure that it is clearly recognizable to users at different sizes. Novelty fonts or too cool font effects may attract users at certain times, but this design fails if the user is struggling to read and cannot easily recognize the text content.
Pictures should be sharp, high-quality, and easy to understand. Just as typesetting with text needs to be easy to read, the visual effects and information of the picture should be clearly communicated. The user should be able to see what is happening in the picture and understand what you want to express.
The visual communication of the design must be in place. The most important thing is to express clear information and meaning. Content such as pictures and texts should be closely combined to create a comprehensive experience and help users understand. If different elements are disjointed in information transmission, no matter how beautiful the design is, it is also the design that fails.
Once you combine different visual elements, users will have a desire to interact with them. This does not mean that you have to create a virtual experience for your users, although you can do so. Tiny interaction details can make your design more realistic and give the project a different personality.
When you start thinking about interaction, the ease of use and practicality of the design have to be considered. And the interaction you bring should be unique and irreplaceable. It can be used to tell stories, to guide users as navigation, and to please users with subtle effects.
Set a basic goal for your interaction: simple and smooth, and make sure it links well with your content.
Create the best visual ratio
The visual elements of each website are hierarchical. Larger elements, ordinary components, and detail elements all over. Each element should have enough space to be displayed throughout the design to distinguish it from other elements.
Good visual proportions can coordinate design and allow different elements to perform their duties, thereby creating a logical design that guides user behavior.
Good proportions not only have visual advantages, but also make it easier for users to identify content and advance processes. The vast majority of websites adopt the layout of LOGO + Top Banner + Text on the top left corner. This layout itself brings a visual contrast to guide users to absorb the content.
In addition, the various elements should also maintain consistency in proportion and visual weight. The same button should have the same design between pages, from color to shape. Special circumstances are another matter.
Most good designs always have something unique that sets them apart from mediocre designs. Designers often use purposeful elements to achieve this fine-tuning. For example, more innocent color matching, more post-modern art elements, and more exhilarating bright colors. Common ways of emphasis are as follows:
· Staggered and chic typography · Fun and detached colors · Simple animations · Unique background textures · Almost all unexpected designs
Think about how those small surprises lead users through the design. These accentuated elements not only make vision more interesting, but also provide direction and guidance to help users understand.
5. Personality and brand identity
Every element you convey visually should bear your brand imprint. From websites to business cards, from pictures to social media, you should let your users remember who you are so they do n’t doubt whether the content they see is really yours.
Brand identity is very important. Building a brand identity system is a key and important task. If you don't, then you should start preparing. In the meantime, there are several things that can help you create a consistent and personal brand identity:
· Use the same color · Adhere to several specific fonts and sizes · Think carefully about the alignment of typography and choose a style , Casual or formal · insist on being yourself
6. Forget gimmicks
Design trends are changing too fast, and fashion and trends are hard to follow. Although these design trends may seem clever, they are not recommended.
A truly timeless design pattern is often rooted in the most basic design theory. Design principles and specifications have outlined the outlines of classic and timeless design. At this time, let's look at the current design trends. How to coordinate the relationship between classics and trends? Taking Material Design as an example, its concept is rooted in physical laws and movements. It is based on these two rules and then promotes refinement. Forget those superficial gimmicks and return to basic theories and rules.
Whether you want to use special fonts, complex plugins, animations and colors, these visual issues need to be considered by you. How long will this design be popular? If you replace these elements, what kind of experience can the remaining elements give the user? Think carefully about these issues, your design can be timeless classic, or fashionable!
7. Use grids
Well-organized designs are never outdated. From simple grids to complex visual designs based on grid systems, grids give design organization and a solid design foundation.
When planning your grid, consider both horizontal and vertical. Usually designers need to spend a lot of time to calculate the vertical column and the interval in the middle, and the horizontal column and the spacing between columns. A good grid can give flexible design, create a breathable layout, facilitate the alignment between elements, and control the spacing between elements and controls.
The raster system affects every convenience in the entire visual design, from image size to font size. Therefore, no matter the project itself is complex or simple, the grid can cope well, but during the implementation, each element must be processed according to rules to ensure the overall consistency.
Really timeless design usually has little to do with technology. It is more about the choice of design balance. It is the key to make a design that is reasonable and easy for users to understand. When you are truly determined to create a timeless design, the best way is to go back to the basics and forget about trends and gimmicks.