Many students often ask questions about design. The most frequently asked questions are what can be done in the future? In fact, to understand most of the students in depth is because they do not understand the division of several major categories of design. Several common occupations on design in the market are graphic design, web design, UI design. Of course, if you open the recruitment website now to see, the most recruited is UI design. As for what caused it, to put it plainly, or because the three design majors were not clearly distinguished.
Today, I will briefly introduce the differences between graphic design, web design, and UI design from the three aspects of carrier, use and required skills. I also hope that through this sharing, everyone will have a basic understanding of design.
Graphic design is the most "old" specialty of these three designs. It can be said that graphic design is the originator of all design, and you cannot avoid any design. Because all design theories such as color matching, typography, fonts, etc. are the basis of design and the basis of design. At the same time, graphic design is also more complicated, because in addition to understanding the basic design skills, you also need to understand the materials, processes, etc. The effects of different processes and materials are also very different, even on the budget will be several levels.
Carriers There are more carriers in the three majors. The most common is paper. Of course, paper is also divided into many types. The most commonly used is coated paper. Coated paper is also different according to the different uses of grams. Paper designs are used in pictures, leaflets, posters, magazines, business cards, etc. Here's one more thing about business cards. Many people say that business cards have such a small size. How can I have a sense of design? If you add more content and decoration, it will be significantly messy and crowded. If you add less content, it will feel like a design. How can you solve this problem? The easiest way is simple design + high-end paper + proper printing process. However, the business cards mentioned here are relatively high-end business cards. They are also in the middle and high-level management of the company. Because the general salesman distributes a large number of business cards, the most common paper can be used to control costs.
The carrier that will also be used in graphic design is a plastic-like material used in inkjet and light box films. The design method of this kind of material is no different from other designs. One more thing about this kind of material is the resolution setting at design time. When referring to the resolution of graphic design, the first reaction of many people is 300, which is an absolute misunderstanding. In fact, 150, 72, or even 30 are also used in the graphic. So how is this divided? The easiest way to explain it is reading distance. The design resolution generally held in your hand is 300, such as magazines / folders / picture albums, etc., because the reading distance is very close, if the resolution is relatively low, it will be very clear.
The poster design is usually hung on the wall. We have some distance when we read it, so the resolution can be set to 150 to 200. Many people will ask if the design is 300? Of course it can, but there are several prerequisites. First you can find such large-size material pictures with 300 resolutions at the same time, and then whether your computer can bring such large-size and high-resolution files, or It is recommended that you do not try it, the results are generally miserable.
There are also resolutions of 72 and 30. Such resolutions will be used for designs with longer reading distances, such as large fences on the road, and large posters of five or six floors outside the mall building.
The last material to mention is that electronic screens have become more popular in recent years. Electronic screens are now used in mall halls, elevator walls, office front desks and other places to display posters / notifications / events. The advantage of this type of material is that it is easy to update the content, save printing costs, and most importantly, there are no printing consequences. The risk of printing is relatively large, because printing is irreversible, and problems occur after printing. There are basically no remedial measures, and electronic screens do not have this risk. Of course, its disadvantage is that it does not have strong circulation, and it can only be displayed in a fixed place.
Purpose Graphic design contains many categories. Traditional picture albums, posters, single folds, business cards, book binding, and even traditional design are basically the work of graphic designers. In addition to these prints, there are also logo design and VI design. There are many types of graphic design, so it is difficult to be an excellent graphic designer without a few years of experience. This is also the first time that it is easier for graphic designers to turn to UI designers and e-commerce designers. The reason why turning the plane is not easy.
Graphic designers have created a lot of content. We just mentioned the logo. VI is collectively called brand design. Picture books, posters, and packaging are collectively called material design. There must be a reason for the two types of design to be unified under the flat name. Brand design is used to promote the corporate brand, standardize the design vision of the enterprise, and unify the propaganda of the enterprise.
Pictures, posters, packaging and other materials are used to promote corporate products, so that their products have more commercial value on the original basis. The most representative is packaging. We often see many ordinary products wrapped in beautiful packaging, and the price will increase exponentially. So whether it is a brand or a material, it is used for "publicity." This is also the most distinctive feature of graphic designers, and the things designed are used for publicity. This thing is not a product in itself, nor does it have any commercial transaction value, all for the company to serve the product.
Skills Because the content that graphic designers need to do covers more, the requirements for skills are also more comprehensive. For example, in addition to the most basic design software such as PS / AI / ID, you also understand the typesetting and printing process, material use, and font design. If you are doing graphic design in the future, the printing material is the key. As mentioned when you said business cards just now, the same design will feel completely different if the materials are different. So in addition to reading and studying, the more direct way is to soak in the printing house and follow the teacher several times to learn the process, and the things learned will benefit a lot.
Web page design in the current work has been divided into two types of work, one is a regular web designer, the official website of the design company, or some functional websites. The other is an e-commerce designer. Five years ago, this type of work was still not valued. Even now there are many e-commerce companies who call their own designers as artists, which has caused many designers to be unwilling. To do e-commerce design, let alone admit that you are an artist. But in fact, the salary of a good e-commerce designer is also very considerable, especially in some large stores, and the visuals of such stores can naturally be ranked in the circle.
The carrier of the carrier webpage is relatively single. Before, it was mainly used on the PC. Later, the popularity and popularity of the mobile Internet made the webpage popular on mobile phones, as well as tablets. In order to ensure the normal display of multiple terminals, a popular term with the help of html5 and css3 is called "responsive design", which means that our webpage can be displayed normally on any platform.
Purpose We just mentioned a term in graphic design as "publicity." If you use a noun to summarize the webpage, I think it is the "carrier". That's right, the webpage itself is the carrier. The corporate station carries the company's product information, corporate culture, branding, etc., and is the most basic entrance for ordinary people to understand a company. Functional websites similar to Tmall Taobao also use the web page as a platform and a carrier for product sales. The web page itself is a "container", and the contents of the "pack" determine the value of a web page.
When talking about graphics, I mentioned that it is better for a graphic designer to be a web designer, because web designers also need to be sensitive to color, typography and fonts. The software needs to understand Html and Dw in addition to PS and AI. It must be emphasized here that web visual designers do not need to study the code very deeply, because web visual designers and front-end engineers are two types of work in a healthy operating company. The attitude to the code is to understand the basics, and gain a deeper understanding. If you are doing e-commerce design, judging from the current trend and the 2016 Double Eleven store design, the most recent year has been the world of 3D light texture. Therefore, the thoughtful designer must have a 3D software. There are many on the market. , 3D MAX / MAYA / C4D, etc., C4D is recommended for everyone, and the effect is easy to get started.
UI design is a term that has become very popular in recent years. Opening the recruitment information of a company, large and small companies are recruiting this post. After several years of explosive development, this post is now tending to develop steadily. . The English full name of UI is user interface translated into Chinese is the user interface, which means that any design that we usually use with an interactive interface can be called UI design. For example, the interface on ATM machines that are easy to ignore, the self-service ticket machine interface in subway stations, and the interface on mobile phones that are used every day belong to the category of UI design. Therefore, it can be seen that the term UI designer, which has become very popular in recent years, is not new in these years, but it is just because of the popularity of mobile Internet that this job has been promoted to a position known to everyone.
When mentioning the carrier of UI design, the first thing that comes to mind is the mobile phone. Yes, the mobile phone is indeed the most commonly used carrier of UI design in society. As mentioned earlier, as long as there is an interactive interface, it is UI design, so in addition to mobile phones, there are computers / tablets / TVs / cash machines / ticket machines / ticket machines / game consoles. If it is not rigorous, UI design is used wherever there is a screen. For example, one that is easy to overlook is the design of the display on the car, whether it is a high-end car or a low-end car, whether it is a business car or a sports car. Regardless of whether the car looks good or ugly, the UI design displayed on the screen of the control area is "persistent" ugly. I did not delve into this one. Perhaps the aesthetics of this industry have its own unique opinions. But occasionally you can find rare.
Purpose I also use a word to summarize what a UI designer has designed is "tools". The question I saw before is that which of the UI designers and traditional designs are closer? What I said at the time was closer to industrial designers. There will be more questions here, and more people will think that they will be closer to graphic designers, but it is not true. Just now we said that what the graphic designer designed was used for publicity, and what the UI designer designed was for people to use. For example, we use the behavior of listening to songs to explain. How did we listen to songs ten or fifteen years ago? Tape drive, CD player, and later MP3.
How do we listen to songs now? The vast majority should be using cell phones to listen. So what do mobile phones have in front of the tape / CD? That's right, it's the keys. Fifteen years ago, triangles were used for playback, double vertical bars were for pause, and squares were for stop. Today, even 20 years later, they still use them.
The industrial design of the CD player needs to consider ergonomics and user experience; the song listening app on the mobile phone needs to consider interaction logic and user experience. No matter from which aspect you will find that industrial design and UI design are inextricably linked.
Skills need to be explained before skills. A complete APP development requires a series of cooperation such as product design, UI design, front-end, back-end, etc. to complete. What is easy to confuse in these several types of work is UI design and product design. Many people think that product design and UI design are one person. Actually, otherwise, these are totally two different types of work, and they have very different ways of thinking about problems. Product design needs to have very strong logic, and always consider the accuracy of the interaction and whether the interaction is reasonable.
UI designers make visual designs. They need pixel-level accuracy in terms of size, buttons, and spacing, and they need expressiveness when doing some banner posters. It's a bit like a combination of graphic design and web design.
Do UI designers need to understand interaction skills? Again, just understand the basics and gain a deeper understanding. The software is still PS & AI, and the interaction design also needs Axure.
Here is a brief introduction to the differences and common features of the three common design types on the market. As a literacy sticker, I hope that after reading it, you will have a deeper understanding than before, and it will also help you choose your career in the future. The design industry is a place full of a lot of helplessness. The surface is bright. Later, because of the ups and downs of customers, funds, ideas, etc., I only know it if I have experienced it myself. I said a word before. If you come here to see the industry making money, you can do it, no problem. However, if you find it difficult to make yourself like design, then you are advised to be cautious. Because if you do n’t really like it, it ’s difficult to make a lot of money, and it is very common in this industry to quit the business halfway.
In the end, a word I always shared with others was that Master brought in the door and practiced in person. What you need to know as a designer is the newest thing in the world. Keep up with the times. Any new thing cannot be produced without a designer. Therefore, whether it is a class or professional training, all you have to do is self-study. Don't think about highlighting your own style by spraying the design of a few big brands. Your own professionalism and aesthetics can't be compared with a team of hundreds of people from Apple. Instagram icons are ugly to all unused people. Attentive people can humblely look at better works than themselves, find benefits and learn to make themselves better.
Finally, say that designing this industry has no special threshold for education, you can have no education, but you cannot stop studying.