New year new trends, we never seem to be able to talk about design trends. Although we can't know exactly what will change in 2017, we can use the evolution of the entire design circle in 2016 to glimpse the design trends that may become more and more hot in the future.
Of course, what we are going to talk about today is the design trends that may appear in the field of web design in 2017, which may not be completely accurate, but I believe you will see more and more of these design techniques in the next year .
1.More and more serifs
Apart from what we know as Helvetica, there are many sans-serif fonts occupying the front page of our screen. In the past few years, the popularity of high-resolution large-format images and cross-platform design have become popular. Under these two objective requirements, designers have become accustomed to combining bold and easy-to-use sans serifs and large-format images.
But with the popularity and popularity of high-definition screens, the situation of sans serif fonts will change.
Rich, detailed, and decorative sans-serif fonts are no longer identifiable on today's screens and are much more readable. On today's high-pixel-density screens, all the features of sans-serif typefaces with different aesthetic characteristics can be fully presented.
In the past year, a large number of websites used white and light backgrounds, and relatively few websites designed with dark backgrounds.
But it's also boring to see too much. Some websites have already begun to reverse the entire color scheme, and have begun to explore the aesthetics of dark color schemes on their own websites. The color matching adopts a dark color-based design. The most important thing to pay attention to is the color contrast and the readability of the content. As long as you grasp the joints, you can attract the attention of visitors.
With the dark color scheme, there are more and more monochrome color schemes, and more extreme, just simply match photos on a dark background with a solid color. This color matching method is monotonous at first glance, but on a dark background, the popular color will be more prominent, and it is easier to encourage visitors to interact with the website.
3.Neutral and natural color scheme
If you have always been concerned about popular colors or special settings, you will surely know Pantone's latest 2017 popular color--grass green, which is known as the "new neutral color".
In the coming year, there will be more and more natural color schemes, and many of them will choose to use grass green to match.
From rectangles to triangles, and from squares to circles, geometric figures have increasingly appeared in web design. Good design does not make these geometric figures too obtrusive, but integrates them as much as possible to provide users with visual guidance, strengthen the interactive experience, provide call to action, or make the entire visual more interesting.
How to design the geometric elements in a web page? The trick is to use a simple design as much as possible. For example, if you like circular elements, then you can use it as a fixed element throughout the design, it can carry icons, and it can also be used as a team member's avatar frame.
Another use of geometric elements is to make a variety of graphics into a collage-like background decorative element. When the size of the geometric elements is small, bright colors can be used to make the whole design more colorful and interesting. If the size of the geometric figure is large, you can't use it this way. Instead, you can use coloring to contrast it with other elements, but not too obtrusive, such as the design of the Hive Boxx page.
Some designers have already started to do this design, but then you will see more oversized font designs in web design. After the font size is enlarged, with various styles and splash colors, these oversized texts have become more and more important now.
The logic behind the popularity of oversized fonts is that the page needs to grab the user's attention through them, and each designer needs to make certain parts stand out in the entire design. In a crowded browser page, how can we capture the user's attention? It must be strongly visualized content. In this way, the popularity of oversized fonts can be explained.
Yes, virtual reality is currently the hottest trend, and it has invaded the field of web design.
Many designers have already started experimenting with virtual reality-like effects in their own web pages. From games to 360-degree video, designers are trying to give users a realistic view of the surroundings without the need for VR glasses. Although technically and VR are almost completely out of touch, it is also the pursuit of a real experience.
At present, there are no perfect rules for this kind of design. Many types of VR web design still require designers to think of ways to achieve it, which is a test of design skills.
7.New navigation mode
If you have been following new design trends, you will find that designers have been trying to find different navigation modes. Of course, as of now, the vast majority of pages still have navigation at the top of the page.
With the emergence of different size ratio screens and different devices, new navigation modes have the possibility of existence. The first popular design is the screen side navigation design and hidden navigation design.
These seemingly small changes have dramatically changed the way the website is browsed and experienced: they make the pages more stylish, can be compatible with different screen needs, and even allow the entire web page layout to be completely redesigned.
The design of the hidden menu is not to completely hide the navigation, but to make the entire screen a control for the outgoing menu. This design has been understood and well known by many users, and its application on the mobile terminal has been quite extensive.
The 7 web design trends I talked about today are actually just relatively obvious ones among many trends. If you look closely, you can find more.