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Changde Website Construction Market Analysis and Countermeasures

Date: 2015-10-25 12:45:54 Popularity: Tags: Website Construction
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(I) Analysis of the website creation mall 1. Overview of the mall (1). Brief introduction to the opening of the website creation mall

The first generation of website creation skills: using common page-making software, converting some flat page functions into pages, and then linking the pages into a company website. The company's website created using the "first-generation website creation skills", because updating and revising the content of the website requires professional staff, maintenance costs, website revision and adding pages all need to pay, resulting in the company often does not update its website content, lost The meaning of creating a website; together because pure static pages have no interactivity, customers cannot communicate with the company very well. Second-generation website creation skills: refers to the first-generation website creation skills, and selects some database processing modules (such as news releases, product releases, etc.) for a certain function of the website. The background of the website performs these single function modules. deal with. The company website created by using the "second-generation website creation skills" has to a certain extent got rid of the shortcomings of the first-generation website creation skills in the difficulty of updating the website content. It is appropriate to frequently update and maintain the website. Websites of large companies with common needs, but because of the need to customize the development of the company's different site requirements, the quotation is usually high, and it is usually difficult for small and medium companies to bear.

Third-generation website creation skills: Since the beginning of 2003, the third-generation website creation skills have been presented-the intelligent website building system. Website users can quickly and easily process their own website through the intelligent site system, define the structure and content of the website, and can upgrade the function of the website at any time, and handle the personalized requirements of the front desk interface of the website that every customer needs. The use of intelligent website development system for the company's Jinshi Jinshi website development and creation, can learn most of the usual requirements of small and medium-sized companies on website creation, short development cycle, fast update and maintenance, is the ambition of small and medium-sized companies to create websites.

Fourth-generation website creation skills: refers to a common understanding of programs and domain names based on the third-generation website creation skills. It is also a new key for WEB2.0. It is humane in procedure, seeks sensory in planning, understands integration in domain name, (2). Website creates shopping mall prospects

In recent years, the website creation business has been increasing rapidly, and the operation mall has become larger and larger. In terms of domestic conditions, the coastal developed provinces and cities have greater demand than shopping malls in the central and western provinces and cities, and transactions are in place. Many operations have created a situation of competing to create company websites and open up online marketing.

The use of new skills will promote the company's website creation more attractive. With the integration and opening of skills, many of the skills popular in other tasks, such as video, 3D animation, and virtual reality, have been transplanted to the Internet. Soon, they will appear on the company's customer website; new Web programming language (.net skills) and effector CDN (content delivery network) skills will also make the website structure more rigorous, visits more fluid, and more able to learn new requirements.

The effectiveness of online marketing will be integrated with the creation of websites to provide integrated effectiveness. Corporate customers are no longer satisfied with making a website, and then open their own network marketing activities. Network companies also have to formulate and implement relevant online marketing strategies for corporate customers, so that the company's website can really work and bring customers real Role. This puts forward a higher demand for online companies, and website creation practitioners need to strengthen their self-learning and progress, a demand for talent and habit.

Personalization of your own website, your own theme website, and other methods of your own website creation effectiveness are now beginning to emerge, and your own website creation effectiveness will become a new point of business addition.

(3) Website inquiry

(3.1). Number and share of company websites

According to the "Twelfth China Internet Network Opening Status Query Report" stated by the China Internet Network Information Center (CNNIC): by July 2003, there were 473,900 websites in China; in the 2001 and 2002 reports, The number of websites was 242,739 and 293,213 respectively. By the beginning of 2004, this number had risen to 590,000. From the statistical data, we can see that after experiencing the baptism of the Internet bubble economy in 2000, the number of company websites is steadily and rapidly being added, especially in the past year, the addition rate has reached 60%. It can be seen that the website creation business is constantly opening up, the operation mall plan is huge, and there are also constantly adding online companies to participate in the mall competition. We all want to share a piece of cake.

(3.2). Website creation performance query

Nowadays, there are many companies engaged in website creation affairs in China. Almost every Internet company is opening website creation affairs. Only the proportion of offices varies.
The first category is the job portal. Many job portals, beside their VIP membership effectiveness projects, include the performance created for VIP company members by providing websites. Companies such as Alibaba.com, HC.com, etc. have attracted a large number of job-related companies to register as their VIP members. Get multiple performance projects including website creation and maintenance. The company's website performance of the operation portal website accounts for 20% of all company's website creation efficiency malls;

The second category is the network comprehensive utilization efficiency company. Refers to a company that provides comprehensive application performance including network basic application performance (such as domain name, hosting, email) and network value-added application performance (such as website creation and promotion). Company website creation is one of the top priorities. Go to all company websites to create 40% of the mall. Through the promotion and expansion of the comprehensive use of efficiency affairs on the Internet, it has an excellent image and reputation in the industry, and the effectiveness of the website creation provided by it has been accepted by customers.

In the third category, professional website creation efficiency companies take website creation affairs as the company's top priority, highlighting personalized manufacturing and long-term tracking effectiveness of customers. The total amount of transactions accounts for 40% of all company website creation malls.
(4) Analysis of the characteristics of the website creation mall at that time (4.1). Features of the third generation website creation skills;

As a third-generation website creation skill, the intelligent site system will become a new force for the development and creation of small and medium-sized companies in Jinshi, Tianjin. Nowadays, there are a lot of intelligent station building systems in the shopping malls. Most website creation efficiency providers are providing intelligent station building performance, but the level is good and bad, lack of performance standards, and some of the intelligent station building system skills are backward and cannot represent the third generation website creation skills. From the perspective of transaction opening process and company website self-service processing, the real intelligent station system should have the following characteristics:

1), perfect website application efficiency approach:

For customers: enjoy a professional website efficiency approach, deal with difficult problems of website processing and maintenance; no need to gather, provide all the processing plan; can be divided to achieve the reuse of existing website capital; invent the company's operation processing and the Internet perfect Ways to contact; enjoy free promotion performance support, reduce the overall cost of website creation;

For agents: It provides a new model of sustainable profit space for agents, provides efficiency in the name of agents, and effectively protects the interests of agents; it helps to alleviate the embarrassment of website creation malls with low quotes and lack of competitiveness , Greatly shortening the website creation and development cycle; reducing human capital investment costs, dealing with small and medium-sized companies' shortage of funds and weak skills;

2), all content processing

After the intelligent site system, the development and manufacture of the customer's website only needs to easily register or close the customer's website function plug-in. All performance-related functions and content reflected on the website take the initiative to take place, and customers can immediately enjoy a powerful website performance system. It has greatly improved many repetitive tasks of skilled personnel in the traditional manufacturing process.

(4.2). Website creation mall is going to be standardized and standardized;

Website creation malls have always lacked operating standards and standards. Internet companies have their own businesses and open their business in accordance with their own processes. No matter in terms of website creation plan, website creation quotation, or in the drafting of business contracts, website product inspection, and after-sales efficiency, there is no consistent operating standard. In the process of opening the company website to create a business, the Internet company has no rules to follow, and a lot of non-standard operations have formed a certain impact and impact on all operating malls.

Regarding this situation, the Arrangement Units such as the National Informationization Office are opening the website to create the shopping mall operation guidance standards. In addition, some website creation efficiency vendors are also starting to open the method of non-governmental business alliances, using standard shopping malls for mutual benefit.

(4.3). Website creation mall opens to diversification

Website creation malls are now more than just company website creation. Data indicate that in the website creation mall, the company website creation accounted for 56% of the share, the e-commerce website creation accounted for 20% of the share, the e-government website creation accounted for 10% of the share, and the own website creation accounted for 8% of the share. The comprehensive portal Website creation accounts for 5%, and other types account for 1%.

(4.4). Website revision and secondary development into new additions

Most of the companies that create websites for the first time do not know the role of the website, but they also know the importance of being listed. Therefore, more than half of the companies are not very enthusiastic about the function of the website. The most important factors are the quotation and the beauty of the homepage. ; Nearly 40% of companies have unclear requirements for the website, but they hope to establish a website to add sales; while companies that care about the promotion method of the website account for 25%, and 22% of companies indicate that they have doubts about the role of the website.

The query results found that nearly 40% of the companies were dissatisfied with their company's website designation and needed to be upgraded and upgraded to strengthen the function and role of the company's website. The reason is that the website functions of some companies are too simple, and the plans are not beautiful. Maybe they do not reflect the company's image. Various "sequelae" promote the creation of secondary capital for the website. These companies have a deeper understanding of the role of the website, and pay more attention to the function of the website rather than the beautifulness of the offer and the homepage. However, the demand for the function of the website is still not clear. 31% of companies still have doubts about the function of the website. . The data indicates that the website revision and secondary development will become a new addition point for the website creation mall. However, customers urgently need professional guidance to analyze and determine the exact needs, and the website revision and secondary development promotion are now being realized.
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