I often meet some corporate customers from time to time, and often do n’t know who will actually see your corporate website. In fact, this problem has been entangled with many managers and bosses. The reason is simple. I want to establish a new image in front of old customers. Win new customers, and more often regard old customers as the core value of general corporate websites, so often hover over the question of who to show to. Today, I will explain to all business managers about this issue. In fact, a mass-type corporate website is shown to potential customers no matter what they think. The reason is simple, because only these people want to know you, know you, and get it from your website platform. To the information and products he wants, and those users who once cooperate with you, they are basically not interested in what your site is, because they are already familiar, then they are looking at the ability of the enterprise to meet and connect with people. Only if your website is upgraded to MallNet, will there be new and old customers.
1. How to capture the potential user experience? Many friends often ask this sentence, what is the user experience, how to gain the trust and purchase desire of potential users, the truth is simple. On the Internet, if you are a seller, you generally do not notice what user needs are, but if you are a customer, you can often achieve the most direct user needs. For example, if you go online to search for a movie, and the search results disappoint you, then you will know what the user experience is, and what does the user search need? Because at this time you started to scold, why there is no film source, why there is no introduction, why there is no download address, why there is no plot clip to show something. Why so much is the result of your experience, so this is the user experience.
2. Why do old customers basically not see your website? In fact, as a manager or a purchaser, this principle should be the most understandable. If you become a customer of another person, do you know the other party through search engines or the other company ’s website when you do not know the other party ’s company at the beginning? What products, what to sell, etc., the quickest way is to go directly to the other company to discuss cooperation, but if you know the other company's company, you have already negotiated cooperation, may I go to the other party's website from time to time to check the product and understand the corporate culture? Is it? There should be no, you will directly call the other salesman or related leaders to inquire. So old customers basically don't look at your website, unless it is a special situation or it will be opened when introduced to other friends, but he will not look for the products and materials he needs one by one like a new customer.
3, the website construction is not a business card or information after showing too many people who do n’t know who to show the website to, and what these people want to see. If a website is just a business card or information, there is an address on it What did the company spend tens of thousands of dollars to do a corporate website, is there more money and nothing to do? After the completion of the website, it is not only a promotional material, business card transmission, but a variety of Internet websites Way to achieve more display effect, let users find you from multiple channels.
4. Don't over-secret new customers and potential customers. Your company is not an illegal industry or a special confidential industry, and it has various protections. In fact, the basic materials and materials you have are almost all other companies. If you do n’t go on the website, Better guide customers, how can customers understand and know your capabilities faster?