Due to the new development trend of the Internet, traditional website construction can no longer meet the needs of enterprises. What is needed is not only a website that displays or introduces the enterprise, but also a website that allows the enterprise to obtain orders or generate revenue. That requires traffic to have orders, so many people have turned to search engines. Of course, Baidu bidding is also the fastest way to get traffic, but a bottomless pit that burns money may be flat for a month, or it may lose money, but many companies have gained benefits. Not all companies can afford it. Search engine optimization, free access to search engine traffic, and how to combine website construction with website optimization and do site optimization to make the website stand out. Once online, it will be favored by search engines. .
Let's share the SEO details that need attention in the development of website building programs:
1. Permalink settings: We all know that search engine spiders prefer static links, and static web pages are more conducive to crawling by search engines, so after the website is built, the first step is to set up permalinks: find the settings button in the website background – Find Permalink – Put /%category%/%post_id%.html in the custom link!
2.url unification (first-level domain 301 redirect) does this for the purpose of concentrating the weight on a website. For example, if you search for et-edu.com; et-edu.com/index.html; et-edu.com/index.html, all three links will jump to the link et-edu.com.
3. Site-wide link settings: For example, the copyright setting of the foot.php bottom template is a site-wide link. It is recommended to set one to three site-wide links.
4. Keyword density: The keywords are between 2% and 8%, and the keywords are piled up. Search engines will think that we are cheating, which is not conducive to website optimization .
5. Sitemaps are beneficial to both user experience and search engine spider crawling.
6. The robots.txt file is for search engines. It is a protocol file, which is mainly used to block irrelevant or duplicate content. Like the background wp-admin, which does not want to be crawled by spiders, it can be written in the robots.txt file.
7. Regularly check the website for dead links.8. The three major tags are prohibited from stacking keywords, which will also be cheated by search engines!