The establishment of an effective marketing website must not be perfunctory. Act sloppily, prepare some materials, find some symbolic images, and send the package to a professional company. It will be OK after a short time. This is an absolute mistake. !! Maybe you know that the peer companies have built a lot of networks and achieved certain results; maybe you have been repeatedly advised by the salesman of the network company to prepare to invest in the establishment of the website, remind you that you must be clear at the beginning: you can use What does the website do? What can you offer visitors or customers through the website, or what benefits do you bring to consumers? Then ask yourself what benefits can you get from it?
Here, one thing to remind you is that it is best to find someone responsible for packing the text materials. It is best to understand the marketing of the market and have the ability to arrange the text. They can think about the arrangement of the text from multiple perspectives of the company, the mall and consumers the way. My job experience is that the company often supplies materials based on company brochures, color pages, various reports, and technical materials. What I want to say is that these materials are often too technical or blindly stand in the company's perspective: I have What a long history, advanced skills, honorary titles, but lack of thinking from the perspective of customers. Of course, these are very good materials, but it is recommended that you find someone to clean up.
The following shows the common features of the website to everyone, you can choose the method that suits you according to your needs.
1. Publish the information to form the company's marketing website, which can push company information and product information online to get more trading opportunities and market competition. This is the first step for the company to approach e-commerce. You need to pay attention in raising materials and future protection, this is a way to add company marketing channels. You can use the Internet to save the most money and most useful information about the company to the outside world to serve customers. Provide the latest news of the company in time through the Internet, such as new product development, stock prices, and business prospects. You can also use the Internet as a sales assistance tool to provide various immediate company information to the front-line sales staff anytime, anywhere to support sales activities and keep in touch with the sales staff at any time, reduce shopping mall errors, and avoid shopping mall loss.
In addition, when collecting company information, you must identify your target visitors and understand the reasons why others visit your site, that is, you need to think about the needs of these target visitors. As long as you provide targeted website information content, you can be more Good at attracting visitors. If visitors care about after-sales services more than the price of the product, the website should focus more on after-sales services.
2. Establish a company image and show or improve the company's competitiveness
The effect of the most initial level of the Internet is to display the company's image, just like advertising the company's image with various traditional media. The difference is low cost, long useful time, fast speed, convenient update, and think carefully about your competitive advantages. Where, such as whether the company has received any rewards, the outstanding advantages of the product, the advantages of customer service, etc. Take this job seriously, prepare more relevant materials, and understand why visitors come to your site Instead of going to your competitor's site, at this moment, you should conduct a more detailed analysis of the competitor's site to see what kind of content they provide, what the target audience is different from ours, etc. An analysis of this can make you more clear about your own strengths and weaknesses, and then make your strengths and avoid weaknesses. In fact, the analysis of the contestant's site should run through the construction process of all company sites. After a comprehensive analysis and then learn their strengths, avoid their shortcomings. Therefore, it is no longer enough to just think about the "difference between my brand and the contestants". You must also ask yourself: "What are the differences between my website and the contestants?" Try to collect relevant materials of the company and put them on Go to the Internet, shape the company's image invisibly, and improve the company's popularity, it will definitely win more customers and potential customers for you.
3. Strengthening customer service The importance of customer service has now been recognized by many companies. Now the fierce competition in shopping malls has led to a rapid reduction in the difference between products. At the same time, the individualization of pre-sales and after-sales services has become increasingly outstanding, and major companies are working hard to strengthen In this regard, the website is a highly interactive and responsive media. Collecting consumer information and responses through the website will help strengthen the quality of customer service, and then win more customers and create more for the company. Benefits. If your company focuses on service, perhaps, you should define a personality for your own marketing based on the characteristics of your company, and try your best to build this personality in the construction
of Changde website
, and if you can indeed guarantee The interests of customers, take good care of this material, and show various methods, it will leave a good impression on customers in the virtual space of the Internet.
4. Demonstrating the advantages of goods or skills In the currently competitive marketplace, unless a large company has a skills monopoly or goods production advantage, it may be difficult for ordinary small and medium-sized companies to tap this advantage. It does n’t matter. The biggest feature of the Internet is Her openness and cross-regionality, openness decided the sharing of Internet information. This feature has won the possibility for small and medium-sized companies to compete with large companies: After sharing information resources on the Internet, small and medium-sized companies can gain access to modern companies. Information about shopping malls that are important and incapable of being collected in a conventional manner; cross-regionality has allowed company marketing to break through the geographical restrictions of traditional shopping malls, the company's development direction and the size of shopping malls. Therefore, "the Internet enables small and medium-sized companies to be on the same starting line sports".
5.Sell new products
The Internet is an important tool for communicating with customers, and together it is an important way to promote new products. Through the Internet, new products can be introduced from various aspects. Test new merchandise mall response and get instant response. In business activities, a photo can exceed a thousand words, and can serve customers by providing multimedia information such as company photos, sounds and image files.
6. Progressive work Progressive power The biggest advantage of the Internet is that it can work for you and your customers 24 hours a day. In the course of homework operations, we often encounter various questions raised by customers, and many of them are duplicated. Therefore, you can summarize the most frequently asked questions of customers on the website and give the answer, which is what we often say, instead of worrying about repeatedly answering these questions, and then make your work more power .
7. Improve communication with customers. Customers' opinions on the company's products and company's suggestions can be immediately and quickly responded to, and then re-echo to customers through the website. This is the bridge between the company and its customers. Prepare some forms that usually require customers to fill in information, turn it into an electronic form and publish it online, and go through a series of promotional activities to collect a large amount of customer information, form their own potential customer information database, and search online or offline. Many new customers are bound to be tapped.
8. Serve consumers "pay first, then seek", this is a very practical way of online marketing, facing countless company websites, if you do not provide any benefits to consumers, consumers will not think your. This is why I started this article by focusing on "what benefits will be brought to customers", preparing all materials that are beneficial to consumers, planning various activities that are beneficial to consumers, promoting them through the website, and cooperating with the Internet. Operations, such as being able to cooperate with offline promotions after the launch of the website, or provide gifts to registered users. In short, remember that more benefits are provided to your customers or consumers.
9. What is the need for impact? To put it simply, there is a huge potential demand in today's society facing great social wealth, but customers usually do not realize what their own needs are, but in the process of browsing various product information, the potential needs It is stimulated in some form and then constitutes consumption. A major issue in modern advertising and mall marketing is also how to stimulate and unleash this potential need. In terms of website marketing, we can also use the advantages of the Internet. The key is to work harder on materials related to information resources, to give visitors a space to improve common knowledge in all aspects, and to combine product information with other information reasonably. Among them, then wonderfully affects the potential needs of the viewer.