Compared with the usual Changde website construction evaluation, the main characteristics of the new competitiveness from professional evaluation are as follows:
First, pay attention to the website's network marketing value rather than external performance.
Generally, website evaluation mainly evaluates external causes such as website vision and page planning. The results of the evaluation indicate the “feel” of a website, rather than analyzing the professional level of the website from the perspective of network marketing. There is no substantial value. The professional evaluation of the new competitive website is comprehensively evaluated from the aspects of overall website planning, website structure, content, technical functions, service, network marketing functions, and competitor analysis. The evaluation results have a major role in the formulation of online marketing strategies. value.
Second, the website evaluation index system is complete and reasonable. The new competitive website evaluation system is based on a systematic study of thousands of websites. The evaluation index system is complete and reasonable, and the evaluation of many websites confirms the effectiveness of this indicator system.
Third, the corresponding evaluation index system for different types of websites. Although some basic elements are applicable to all websites, different types of websites have different characteristics, such as B2B e-commerce websites, B2C e-commerce websites, and general corporate websites' business ideas, online marketing functions, and skills functions. There must be certain differences in terms of website content expressions, etc. Therefore, different types of websites need to adopt corresponding evaluation index systems.
Fourth, the combination of online assessment and expert assessment. The professional induction evaluation system of the new competitiveness website is composed of two parts: online evaluation and expert evaluation. In the meantime, active evaluation of the website professional evaluation system developed according to the new competitiveness is carried out by using online evaluation methods for some indicators. The indicators may not be actively completed by the program, so the professional knowledge and experience of network marketing experts are also needed to analyze and evaluate.
Fifth, professional analysis and proposition. The professional summary evaluation report of the new competitive website is completed by senior network marketing professionals. Based on all the research on all aspects of the website, it proposes targeted analysis claims, which can be directly applied to improve the professional level of the website and formulate more effective Internet marketing strategy.
6. Fairness and credibility. The new competitiveness is a completely neutral research-type online marketing consulting agency. It does not provide website construction services by itself, and adopts consistent standards for all participating websites. It avoids subjectivity and tendencies to the greatest extent. Higher credibility.