To locate your website, you must first clearly position the appealing personality of the promotion website. Generally speaking, websites have three types of appeals: rational appeal, rational appeal, and inductive type. Any promotional website faces such a choice: you should Should the "appeal" and communication strategy be based on a claim supported by unquestionable grounds, or should it still be an emotional appeal that customers "feel" outstanding? Generally speaking, rational appeals focus on theory and logic, with facts as the foundation and introductory text as the mainstay; rational appeals focus on intuition, value as the foundation, and image portrayal.
Websites that focus on rational appeals are based on facts, centered on products or skills, carry out promotional activities through products or skills, outstanding company characteristics, and focus on the visual impact and appeal of the products or skills. This type of website usually spares no effort in terms of merchandise or skills, establishes its promotion position with rational appeals, strives to build a skill-leading air in the hearts of customers, and then a sense of trust in the company occurs. Obviously, such sites are relatively unrequested in terms of planning, but they must work hard in terms of skills, product promotion, display, use, and specific effects on practice, and must insist on their personality, preferably with Together with the company's CI image, it adheres to the continuous image of the company's online and offline consumer images, and then establishes a solid position.
Websites that focus on rational demands are mostly based on establishing a corporate image and are service-oriented. The service here has two meanings. One is that the service provided by the company is service, such as service occupation; the other is the company's pre-sale and after-sale service. After serving to improve the company's position in the customer's mind, and then promote the promotion, this type must pay attention to the personal planning and conception of the website, focusing on rational demands, focusing on setting up or building a unique company air, and focusing on the performance of a website. Or the sense of value of goods and services must not be bland, nor can you just move traditional services to the Internet. I think this is the case for most websites now. What services do we provide, look forward to contacting us, etc. Imagine that the Internet is only a virtual environment, and you have not built a credible atmosphere for readers. Why do people believe your service? In practice, company promises are just as useful online.You may not find a place with real strength. It does n’t matter. We can go through Changde ’s website construction and look back at our company and company. We will describe a new image for the company from the beginning, and in the future operations Strive to strengthen construction, and then ingenuity in the profession, and strive to build a new image in the minds of customers, and a sense of trust occurs. Please consider it carefully: Why do customers purchase or use your goods or services without choosing the products or services of competitors? The mall economy is competitive. You need to create a reason for people to choose your brand over others. Therefore, on the one hand, we must strengthen the construction of special air, work on rational demands, eliminate the distance between the company and customers in time and space, build customer loyalty, increase customer value, and expand, establish, persist, and strengthen customer relationships. Maximize your own benefits? On the other hand, plan your website well and plan together to build a company culture—Internet company culture. Maybe this does not match the personality of traditional promotion. It does n’t matter. Do n’t rely too much on traditional promotion!
Inductive types are also more common, that is, the above and the two are related. Because different people may have different resolutions for the same product-sometimes the characteristics of the product can decide whether you are rational or rational . Therefore, we must pay attention to the debate on the air construction of the website: if the characteristics of goods or services cannot be fully explained in one aspect, we must link the two and make rational and rational appeals in different parts, thereby moving The same type of customers not only have many facts to distinguish the company's technical advantages, but also build a rational air, focusing on the value of goods or services to people, through the connection between the two, to build a company together.
Generally speaking, websites that are mainly based on rationality are mostly production-type companies, while websites that are mainly based on rational demands are mostly service-type companies. Of course, this classification is not absolute. Sometimes, as a production-oriented company, its The website may be service-oriented, or it may be inductive, or there may be a website that chooses different types of websites during different periods, and it is different in terms of personality. But no matter what type, it is still the sentence, all for promotional services, so that the website can express its true value.