People who do SEO all have a common problem, that is, they do n’t know how much optimization is appropriate. Sometimes excessive optimization may be dropped by the search engine. Many friends say that the entry of their own website is over. It has been deleted again. What I want to say here is that you need to see if your site is in line with the rules setting of search engine optimization. If it is higher than the rules setting, then your website may have a large K comparison, so do SEO If the website is K, do not blame the search engine. If you blame it, blame your grasp on the degree of optimization and the optimization of the internal and external optimization methods. So the search engine is fair. If you do more homework, then The website will definitely go up, so if you want to do it, you should be an SEOer who can grasp the degree of optimization and have methods. I mentioned that I have had some experience in optimization. I have experimented before and it is really useful. Just take a look and look forward to assisting us.
First, how appropriate is the optimization level inside the station
On-site optimization is the most important thing in SEO. Because only the outstanding website foundation can achieve the position you are satisfied with, so to optimize the site, you must grasp your own optimization level. Generally, the degree of optimization is as follows:
1. Keywords selection The first step in selecting a website is to choose keywords. Some websites choose too many keywords, so their websites do more SEO work, and they do not have to be effective, so Generally, the best keywords for a website are 4 keywords. If there are too many keywords, you can't exceed 10 keywords at most. If you surpass them, the keywords of your website are too large to be effective. If it is appropriate, it is simply dropped by the search engine K. Isn't it worthwhile? Therefore, the best keyword is not to exceed 4 keywords, and the maximum is not to exceed 10.
2. The degree of code optimization on the site. The code optimization on the site must be appropriate. You only need to increase the code matched by the search engine. Do not increase the others. If you increase the number, the search engine will consider your website to be In cheating, there may be your website being K so usually the code addition page is the following:
(1) Title and keywords are fully embedded in the title. What needs to be clarified here is that for different search engines, separators of different keywords need to be added. Here are the two major search engine separators, the separators recognized by Baidu. Is "_", and Google recognizes the separator as "," so adding different separators for different search engine habits is very helpful for your website ranking.
(2) keyword and description, all keywords are embedded in the keyword, write a brief introduction in the description, and then embed the keywords naturally, so that your website will match the code of search engine habits.
(3) "h1" tag. The h1 tag is a way to improve the weight of keywords. Each keyword under the body can participate in one, so the h1 tag is very useful.
(4) Sub-navigation, each page of the sub-navigation must be added, and the keywords should not be repeatedly displayed in the sub-navigation. It is enough to link the homepage link address into the sub-navigation, and each page must be presented.
(5) Friendship connection and friendship connection area must be increased so that you can increase friendship connection in the future. You can exchange 2 friendship connections every day, not more or less. Friendship connection is not good if you add more in a while. If you add so many connections, search engines sometimes treat you as cheating, which will cause your website to be K-killed in search engines.
3. Update of the article The degree of optimization of the update of the article is relatively complicated. Since you have to match the search engine spider habits, and you have to write an article like your own article, this is more troublesome, and the keywords are presented in the article. The number of times and the number of anchor joins must be adequate, so usually the best article updates are self-made, perhaps the changes are more undulating, and the keywords are best presented in the article 20 times, each keyword participates in anchor links Homepage, and the theme should match the theme of the website, so the update of the article is often right and wrong.
The above is the way to grasp the degree of optimization on the site. You only need to follow the habits and rules of the search engine. Then your website will not be blocked by the search engine. However, there are words outside the site that may impress your website. So how to grasp How much is off-site optimization? Let me summarize it below.
Second, how appropriate is the off-site optimization
Off-site optimization is to attract external search engine spiders to crawl your website, so off-site optimization is very important. The degree of off-site optimization is usually controlled by the right and wrong, so you must master them to achieve the best. , I have some suggestions for off-site optimization, and I hope to help us.
1. Do n’t post too many posts. You can send 20-30 days to post. You do n’t want to post a post but the quality. You do n’t advocate the use of mass posting tools. If you use it, the search engine will find the consequences unbearable in the future. The post is the best. It is a self-made or volatile post. The content of the post should be consistent with the theme of the website, and the number of words should be between 200-300. The more keywords in the post, the better. Usually, a post is presented 10 times. The best keywords are to participate in the super link. If the forum does not support super link, then you can leave your link address at the bottom. Do n’t post too much advertising. Do n’t post sensitive words or resist the message. So the webmaster will delete it directly. When posting, you should pay attention to the site that posted the site to select some sites with high weight ratio, so as to bring you the best external links.
2. The soft text is much simpler than the post, but the soft text is usually created instead of being changed. Therefore, I advocate that the soft text is best, and the content of the soft text can be related to the theme of the website. Usually, the soft text can help. Go to other people's information, and then leave the keywords and link addresses at the bottom. Select some home-made websites that have a high weight in the search engine. Do not write ads and other articles in soft articles. Usually, homemade articles must go through Review, if it is an advertisement, 100% will not pass, the content should not be separated, so it will not be passed, usually the number of soft text is 500-1500.
3. Questions and answers. Questions and answers can be answered indefinitely, but the answers must be careful. Do not copy and paste the same words. This is not good and will not be entered by the search engine. Therefore, this is useless. If you want to answer, you must answer it. The final participation keywords and link addresses will be fine.
4. Friendship Trading Platforms Friendship Trading Platforms Select some platforms with high weight, and then submit the website and keywords. I have written many articles that have Friendship Trading Platforms, so the information submitted by Friendship Trading Platforms every day is the best. Don't go beyond five, it's not very useful for your website.
The blog is modified to be more beautiful, and then pass on some attractive images, as long as it is not wrong or right, you can post more articles that can help people, and then add the link address and key of your website at the end of each article Words are fine, this method is very simple, but it is really difficult to have a blog.
The above are some of the methods I have summarized. The above have been experimented. As long as you follow the habits of search engines and grasp the rules of search engine entry, your website will be stable in the search engines, so the search engines are fair. Yes, you wo n’t take your website down because you did n’t do anything, even if there are factors that may have been punished or suspended for your website domain name.