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Over-optimized website, it gives me a profound lesson

Date: 2015-10-30 18:31:55 Popularity: Label: Website Optimization
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I am really impressed with the optimization transition. Let's talk about your feelings and opinions here.

In fact, for webmasters who have just learned SEO, they will make such a mistake. I'm the same. From the beginning, according to my superficial view of SEO, I think that SEO is the first major operation on the website and the entire site is optimized. In fact, this view is really correct. Changde website optimization is indeed the basis for SEO work.

In fact, being punished by a search engine is not terrible. The terrible thing is that you ca n’t find the reason for being punished. My website was punished by Baidu and Google at the same time. After months of doing Changde website optimization and optimization, we must not be blindly impulsive, only to find out that it was really the cause of excessive optimization.

Therefore, all page optimization principles are achieved:

Keywords in the page title

2. Keywords in the keywords tab

3. Rendering keywords in tag

4. Natural keywords in content

5. Keywords for the first and last paragraphs of the content

6. Present keywords in H1, H2 tags

7. Keywords in Export Link Anchor Text

8. Image file name contains keywords

9. Rendering keywords in the ALT attribute

10. Keyword density 6-8%

11. Bold or italic keywords

Therefore, my website homepage was optimized like this. The page title was piled with keywords. The keywords were written a lot, and the description was not to mention. It was simply using keywords to make sentences and piled up repeatedly. All the pages showed seven or eight H1 tags, most of the keywords were bolded, the pictures were added with ALT, and the keywords were stacked. Because there is not much text on all the webpages, although the keyword density has not reached 8%, all traces of Changde's website optimization are very obvious, and those who know it can see it at a glance.

When I did this, because it was a new site, and it was slowly modified, Baidu did not downgrade the site. Instead, it gave me a very good ranking of the site for some time, like Changde website construction , Lintong website design , Yixian website production of such words are listed on the baidu homepage. Later, the reason for the demotion of the website was that because the website was bound to a second-level domain name, the acquiescence page was no longer the homepage, but an adjustment page, and then jumped to the corresponding page by entering the domain name, such as entering the main domain name www. ***. Com.cn enters the homepage of the website at the time, and enters blog. ***. com.cn enters the company's blog. The company's website and blog are placed in one space. But because I do n’t know much, I do n’t understand the difference between the second-level domain name and the second-level directory. I think the second-level domain name is very good. In fact, if the content of the blog is relatively relevant to the content of the website, using the second-level directory will rank the website very well. And the weight will be higher. If the second-level domain name, the search engine will think it is a brand new website, and the second-level directory can inherit the weight of the main domain name.

In fact, when the website ranking was good, some friends reminded me that my Changde website optimization transition should be careful. But I looked at several competitor's websites, and I didn't think I could do too much, so I disapproved. Although my website later deleted the jump page, the blog under the second-level domain name was transferred to another space. The main domain name has recovered the acquiescence page of the homepage. The weight of the website has been improved in Baidu, and some keywords have been gradually improved, but the ranking has not recovered until it has been lowered.

Several keywords have been hovering between 20 to 30, only one keyword has recovered to the homepage, and the situation has always been the same, without improvement. I always feel that the weight of Baidu has not fully recovered. By the time of last month, I suddenly noticed that the website was abnormal in google, the site's index was sharply reduced, and the keyword ranking was completely gone. Because I think Google is not a search engine commonly used by customers, I did n’t pay much attention. After a few days, I used the webmaster to check it. The website ’s pr changed from 4 to 0. I am anxious, although everyone said Googlepr is useless, and it is not updated now, but there is no official statement. It feels that pr is still an indicator for measuring a website. Now it becomes 0. I am very anxious. I asked many friends on the Internet and they said that pr and No update, why is my website pr cleared?

I checked it again with the webmaster's stuff, and found that the googlesite domain name disappeared, and the acquiescence domain name disappeared, that is, the acquiescence address of the homepage could not be found. Http: //www.***.com.cn/index.html, because when I wrote the external link, I wrote the previous one, and now this address disappears in Google, Google must think that my website is outside The chain is 0, so pr is reduced to 0. This is only a temporary situation. As long as the root directory of the domain name is included by google from the beginning, my pr should be able to recover normally. Then the key question now is why google deleted the website. What about the root directory?

At this time, a friend who was doing SEO was online. He now has his own team in Fuzhou to do baidu related products, that is, they will proxy some products, and then optimize the relevant keywords to the baidu homepage through Changde website optimization. Selling goods in this way, the benefits are good now, and the team is getting bigger and bigger. I want to ask him to help diagnose my website. He saw the first response of my website is to optimize the transition, and the traces of optimization are too obvious. He suggested that I handle the transition optimization locally.

First of all, within 3-5 keywords and description 200 characters, yours has been severely exceeded.

Secondly, I suggest you remove some unnecessary bolding, links. Take a look, 8 strong, so you are punished!

Third, buy 10 pr4 or more links, bring back some weights, 3 months PR4 or pr5 10.

In fact, I understand all of what he said, but I only took a look at the top-ranked websites, and there are websites that are more optimized than me. Besides, I thought that my own website pr4 has been done for almost two years, and I should bear it. With these optimizations, the search engine may not think that my Changde website optimization has transitioned. I saw a competitor's website, the keyword density of the entire site exceeded 8%, and neither the pr nor the age of this website was my website. High, nowadays, it is completely optimized by keyword density. Many keywords have a good ranking in Baidu, so I have always doubted what kind of standard Baidu is to examine whether a website is optimized for transition.

But the website is now like this, I think I can try everything, whether it is the reason for the transition optimization, dead horse as a live horse doctor, I opened the website source code, and the keyword layout of the page from the beginning, according to the specifications of friends, I also made adjustments to a local that I thought was optimized for the transition.

1. The title is controlled within 30 Chinese characters and only three keywords are presented.

2, keywords, keywords has been reduced from more than 10 to 3 most important.

3. Delineate from more than 300 characters to 130 characters.

4. Removed all intentionally bold <strong> tags.

5. The intentional optimization part at the bottom of the website is removed, as shown in the figure.

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