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Website optimization should also pay attention to Sun Zi's art of war

Date: 2015-11-2 20:49:44 Popularity: Label: Website Optimization
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In the face of Baidu's continuous updating of the calculation method, the rankings of various websites are always up and down. As a webmaster, the main point is to find out why the top rankings of the competing websites are with them. May wish to learn from it. Apply to your own website. Of course, this is not an easy task. Let ’s use your own opinions to talk about a few resolution plans and discuss with us;

First, the main point of website planning is not to mention briefly, that is, to analyze the planning of the opponent's website is to use table or div. The author advocates using div to plan as much as possible, because it can greatly reduce the code of the page, which is more conducive to spiders' crawling of the site's inclusion. If it is true that div is not used, it does not matter, there are many websites that use table and the ranking is also very good. .
Second, the page title analyzes the title of the opponent's website to see how the key words are assigned in the title. The website title can reasonably allocate the key words and can bring more key words. This requires that Baidu's word segmentation and baidu be caught. There is a certain understanding of the rules for selecting titles. There are many common sense articles about Baidu word segmentation skills on the Internet. I wo n’t go into details here. Brothers who want to know can search for more key words under Baidu or more.
In addition, the title should be planned with characteristic points. A common website title will make Baidu more and more, and an attractive website title will bring more visitors. Do n’t mention what your website content is, just look at the title. If you are interested, there will be an excitement to go in and see.
Third, page depiction I have seen an article that pointed out that Baidu gives weight due to the distribution of key words in the page depiction. It is undeniable that this may be the case. However, the author thinks that the description of the page is still very important. The first point is that after the investigation, it is found that the descriptions of those websites that are usually ranked are very well planned. The second point is that the description is a "second image" to the user in addition to the page title. ", Which appears below the page title. Why do we not make good use of such a valuable advertising position? Therefore, we need to analyze the top competitors' websites, how do they depict, how many times the key words appear in the depiction, and the words and phrases depicted. Unblocked, and how to get a very good advertising effect.
Fourth, the density of key words has always been discussed by webmasters what kind of key word density can get a good ranking, because low density ranking is not good, too high density will be K. Many webmasters recommend that the density of key words be maintained at 2% -8%. The author advocates not to exceed 5% as much as possible. The density does not matter. It can be improved by other methods. If the website is K, it will not be much trouble. And if you investigate a few rival websites, you will find that the density of key words usually does not exceed 5%, and websites that exceed 5%, even if they can be ranked for the time being, it will not be long before they will be baiduK.
V. Dissemination of key words The dissemination of key words is also the position in which the key words appear. When reading the homepage of the opponent's website, we must pay attention to where they distribute the key words. After investigation, the author finds that the key words of the top websites are usually located at the top of the website, the left side of the website, the main body of the website, and the bottom of the website.


First, the main point of website planning is not to mention briefly, that is, to analyze the planning of the opponent's website is to use table or div. The author advocates using div to plan as much as possible, because it can greatly reduce the code of the page, which is more conducive to spiders' crawling of the site's inclusion. If it is true that div is not used, it does not matter, there are many websites that use table and the ranking is excellent .
Second, the page title analyzes the title of the opponent's website to see how the key words are assigned in the title. The website title can reasonably allocate the key words and can bring more key words. This requires that Baidu's word segmentation and baidu be caught. There is a certain understanding of the rules for selecting titles. There are many common sense articles about Baidu word segmentation skills on the Internet. I wo n’t go into details here. Brothers who want to know can search for more key words under Baidu or more.
In addition, the title should be planned with characteristic points. A common website title will make Baidu more and more, and an attractive website title will bring more visitors. Do n’t mention what your website content is, just look at the title. If you are interested, there will be an excitement to go in and see.
Third, page depiction I have seen an article that pointed out that Baidu gives weight due to the distribution of key words in the page depiction. It is undeniable that this may be the case. However, the author thinks that the description of the page is still very important. The first point is that after the investigation, it is found that the descriptions of those websites that are usually ranked are very well planned. The second point is that the description is a "second image" to the user in addition to the page title ", Which appears below the page title. Why do we not make good use of such a valuable advertising position? Therefore, we need to analyze the top competitors' websites, how do they depict, how many times the key words appear in the depiction, and the words and phrases depicted. Unblocked, and how to get a very good advertising effect.
Fourth, the density of key words has always been discussed by webmasters what kind of key word density can get a good ranking, because low density ranking is not good, too high density will be K. Many webmasters recommend that the density of key words be maintained at 2% -8%. The author advocates not to exceed 5% as much as possible. The density does not matter. It can be improved by other methods. If the website is K, it will not be much trouble. And if you investigate a few rival websites, you will find that the density of key words usually does not exceed 5%, and websites that exceed 5%, even if they can be ranked for the time being, it will not be long before they will be baiduK.
V. Dissemination of key words The dissemination of key words is also the position in which the key words appear. When reading the homepage of the opponent's website, we must pay attention to where they distribute the key words. After investigation, the author finds that the key words of the top websites are usually located at the top of the website, the left side of the website, the main body of the website, and the bottom of the website. These methods are the most basic methods. The main thing is how the content of the website itself is, and how to get the favor of Baidu. This is the key point.
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