Search engine optimization (SEO optimization) work is divided into on-site and off-site. Either on-site or off-site, if it is not done well, the SEO work will not be able to continue. As an SEO, operating the entire website must adjust the streamlined structure of the entire website to make it easier for search engine spiders to crawl and reduce the difficulty of the search engine. If we can do this, then we are a big step closer to the success of SEO .
Establishing a friendly link structure First of all, we need to understand that search engines are not easy to resolve the links of those things, that is, it is difficult to recognize them. I roughly classify them.
Good information architecture and flat structure website 1. Create the best information architecture 2. Flat structure or deep structure
ULR static and standardization
Many people know the static nature of ULR. Without too much introduction and introduction, here is a brief explanation and focus to explain the URL optimization and standardization of the secondary column.
1. Keep the URL as short as possible.
2. Set the URL as statically as possible. 3. If the URL is too long in Chinese, you can choose English.
Website 3 elements set 1. Put keywords on the title tag is no doubt, everyone understands, but some webmasters are hesitant, they have such a problem, that is, the company's brand word Put keywords in front or in front. Regarding this issue, the first thing to analyze is whether your focus is on the company brand or SEO benefits. It depends on your business choice.
Then the length of the title is recommended to be within 70 words, because the search engine reduces the weight of the content after the 65 characters of the title is very low, and more than enough titles are not conducive to the development of SEO.
2. The selection of keywords. The number of keywords depends on the development of your website. If it is a small business site, it will be about 3-5. If it is a traffic site or a larger one in the future, you can send more. Refer to webmaster tools for optimization suggestions.
3. Description of description The search engine has stated that the description does not bear the ranking factor, so when writing the description, don't always pile a lot of keywords in it. The description is simply short and attractive words. This is important. When your website is optimized for
the homepage, the description may greatly affect the click-through rate. So how do you write the description?
The 5 reference principles of the description tell the truth: this is important, and honest descriptions are the most attractive.
Simple and clear: The webmaster tools optimization guide recommends no more than 200 words.
Copywriting level: If you want to write, you can refer to famous or well-known websites.
Analyze users: Think of yourself as a user and analyze it.
Include certain keywords: Search engines will display the keywords in bold type, which is more likely to generate clicks.