SEO data analysis optimizes and improves pages, and facilitates the search engine's friendly identification of content pages. It is the core of the basic optimization of the website. Optimizing the code of the website, combining the user's click behavior, allows the user experience to determine the quality of the website. Answer to the user.
As the mobile Internet trend is imminent, search engines are beginning to reposition to change and meet user needs. For the quality of websites, search engines are now increasingly paying attention to the data and user experience on a website to judge the quality of a website. The search engine will rank the incoming websites based on the feedback of website users and the performance of the website.
Website page user experience:
Regarding the page quality and page data of the website, the search engine judges the content core of the website and the users on the website to score the page's votes. The internal chain layout of the website also reflects the stickiness of the user, affecting the page ranking and also the keyword ranking of the website. The core factor.
Website trust, check the website's perfection and keep returning old users to judge the quality of the website
; website optimization
, search engine identification is also very important, the second is the user ’s click behavior on the website, and the user ’s click is the website Of users vote and consider the problem from the perspective of the user, then the website is the easiest opportunity to rank in the top 20. For link voting on a website, the internal and external links of the website are also important factors that directly affect the ranking of the website pages.
The weight of the website and the age of the website determine the integrity of the website; the rich content of the website and the constant return visits by the old users of the website; the trust built on the website is closely related to the good and bad of the website; combined with the monitoring of the website data, check and analyze the old users of the website Return visits, combined with website data to improve the user experience step by step, when improving the experience, optimize the website code, pictures, content information.
The optimization of the website's page experience lies in the meticulous operation of every detail of the website, and the user's click data is used as the standard to optimize the website's direction.
User data research optimization:
The user's click behavior on the website, combined with the click data, improves and optimizes the website based on the data provided by the user, fine-tuning, so that the website can be well displayed in the search engine. For the growth and development of the website, the user's data must be Continuous optimization and improvement, convenient for users to click links and read content.
When making user experience adjustments, combine multi-combined data for analysis, and also check the upstream and downstream relationships of user clicks on the website statistics background; combined with analysis, analyze which links are the most important issues for users. To focus on optimization, analyze the ranking of website keywords in search engines to fine-tune.
Website operation optimization performs operations, combining user click data, behavior data, optimized data, demand data, quality data, and effect data to optimize the current status of the website; check website server logs during monitoring to clearly understand the health status of the website.
Website development data optimization:
Collect and organize the data generated by users for the next strategic plan screening; arrange all the statistics of project operation statistics into a book, such as Weibo traffic, WeChat traffic, promotion traffic, etc.
Check whether there is a traffic attack on the website. Under normal circumstances, the bounce rate of the traffic is very high. For example, these data can be excluded from the statistics, and the statistics must be done. Fine-tune the planning of each step of the website. Each fine-tuning must be compared with the previous month's data and the website's monthly data and this month's data to make a feasible effect data plan.
Website page data statistics, view the website's hot click map and link clicks, the shortest page view map is also to view the website's traffic clicks in the last 30 days. Viewing data in this way is more accurate. Website hot click map, the darker the color, the more users like it, when the click data for navigation links is particularly small, you can choose to remove or move behind the column to see the effect. For blank space data on the website, this shows that users have the habit of clicking on blanks. The darker the color, for some data users click particularly at the bottom of the website. Maybe this part of the user is a competitor. They may want to see who optimizes the website. Yes, for this detail, we need to do a targeted operation of the website.
When optimizing the website, click on some data displayed on the website's friendship link section to directly analyze whether the targeted user is a colleague or its own affiliate webmaster. When optimizing here, you can put your own mobile phone number for business cooperation. And expansion.
According to the statistics of clicks on the pages of the website, each clicked link can be directly targeted as the target user, and a corresponding copy can be formulated around this fee to attract users with high-quality content to meet the needs of potential users. For content and sections that have not been clicked by users Consider removing these plates.
The optimization of the website section can be considered by using the link click chart for analysis, and fine-tuning according to the data provided by the user, improving the page section to win more users' likes, and increasing customer satisfaction.
SEO page data analysis optimization and improvement is based on the analysis of website page users, the user stays on the clicked page data, targeted operations, user layout to adjust the website, so that the website has a good display in search engines.