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Website optimization only how to optimize URL paths

Date: 2017-3-25 9:27:07 Popularity: label:
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We can often see that a website optimization is better, starting from its basic optimization, from keyword layout to website TDK settings. In fact, website optimization includes many aspects, such as website content optimization, website structure optimization, external Link optimization and more.

Path optimization plays a significant role in website optimization. For a website with a good keyword ranking, its internal optimization must be well done. As we all know, we generally require that the website path is singular to facilitate better crawling by search engine spiders. At the same time, it can also improve the user experience and give users a convenient access method.

1. We must understand that the optimization of the path is based on the structure of the internal link of the website. Generally speaking, the structure of the internal link system is to optimize the path of the website. If the directories at all levels of the website are united to form an internal link system network, it is convenient for search engine spiders to crawl deeper and wider directories at all levels of the website. take.

2. Path optimization should be prepared at the beginning of the construction of the station, that is, the time for setting the path should be short and clear. Because in the default rules of search engines, short and clear path names become more and more convenient, and such domain names are beneficial to users, user trust will be higher, which will make search engine perfunctory website trust improve. Why are there such rules? In fact, it is not difficult to find that, in general, the domain name path of those vertical web sites is relatively long, which has led to the increase of trust in short domain names of search engines today.

3. In the path optimization, we can also consider that the website domain name path will be used in Pinyin. Similarly, the reason for this is that the Chinese search engine perfunctory pinyin has a high degree of recognition. In the same domain name rules, the path name rules can be unified and pinyinized. Of course, there is no need to accept the domain name path to accept the abbreviation, so it can reach the search engine identification and optimization.

4. In the internal chain system of the website we are talking about, those paths that are obviously useless but can bring unexpected ranking results to the website. The most significant one is the friendship link (Friendly Link Exchange Platform: Cloud Friends Chain Push System, Chain Changing Artifact). They do not have a high cost of access to the website itself, but we also know that the friendship link will not affect User access. In this case, the Chinese search engine will affect the user experience, and can provide a link to vote for the website to enter extra points, which will mobilize the website ranking to improve.
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