For each webmaster, improving website ranking is a dream job, but there are so many factors in Baidu's algorithm that affect rankings. Blindly optimizing still falls into the question of over-optimization, which is due to small mistakes. Thing. The author comes with us to analyze which actions will have a negative impact on the ranking of the website, and how can we avoid these negative actions to do accurate SEO. (What is the principle of website ranking optimization)
First, keywords are piled up on the page. In the case where the distinguishing skills of Baidu were not so high, this method really made many people cheap. They keep repeating a certain keyword in the title and constantly presenting this keyword in the body, and they can achieve good rankings. But such an action today is tantamount to self-death. Baidu can directly treat such pages as spam pages. If a website has a large number of pages, it will add the danger of being judged as a low-quality site. So it's time to double-check that your website is not a page with keyword accumulation, and it is your responsibility to change it as soon as possible.
Second, the server is often down and unstable. Server downtime is a taboo for websites. It often makes websites fail to open. Search engine spiders will reduce trust. Users will despair of the website itself, forming a series of repercussions. What if the website doesn't open at night and I don't find it? It is very simple. Keep a record of the data and compare all the data. The data with a large distance is definitely in doubt. If it is found that the website server often appears to be down, directly change the machine or perhaps the service provider. This question is tolerable.
Third, frequently revising the title tag For search engines, it is difficult to bear to often revise the title tag. Some SEOers will feel that it is better not to make large-scale corrections, and small-scale corrections. However, there is a harsh reality. Once the title has been revised, it means that the page needs to be checked again. It is necessary to evaluate whether the page content is related to the new title, and to investigate whether you have changed it for SEO. I've seen cases where I missed a word after correcting a word. This question, especially for novices, is that the title is not easy to change.
Four, Baidu internal staff manual adjustment
Inside Baidu, there are always artificial auxiliary machines that operate all search engine operations. Once errors and omissions on the machine are presented, they are manually repaired. For example, the notice issued before the algorithm update indicates which sites are suitable for the characteristics of the algorithm rectification. Although the algorithm can calculate the website, it is necessary to review it manually. After all, it is an official letter seen by all webmaster SEOer. It is necessary to be confident. The level news source is a typical publishing and promotional link. If the domain name becomes a fish that is still missing after the algorithm is effective, where should Baidu's face go?
The above 4 points are also the main actions that the majority of SEOers feel that they will have a negative impact on the ranking of the website. Of course, there are other negative ways of affecting the ranking that have not been mentioned yet. I hope that when you are doing website SEO, Keep in mind that optimizing a website is to correct a little bit of questions and improve the user's experience scores. Once any questions are presented, they should be dealt with immediately, as long as this can provide users with an excellent and healthy website.