Website promotion is a new type of market promotion method based on the Internet and using the interactivity of information and network media to assist in the achievement of goals. At that time, the implementation method of transmitting common ideas was mainly completed by buying advertisements among major website implementation service providers. Free website implementation includes: SEO optimization of website content or improvement of website ranking in search engine rankings, forums, Post information on Weibo, blog, WeChat and other platforms.
Other popular platforms publish external links to websites.
I. Overall strategy plan: market analysis, competition analysis, audience analysis, brand and product analysis, joint sale suggestion refining, creative strategy formulation, overall operation process plan, investment and expectation setting.
2. Promoting website: website structure, visual personality, website columns, page plan, website function, key word planning, website SEO, plan and development.
Third, the content plan: brand image case planning, product sale concept planning, product sale case planning, investment case planning, product word of mouth planning, news content planning, various advertising text planning.
Fourth, the combination of communication and promotion: SEO ranking optimization, blog promotion, Weibo promotion, forum promotion, WeChat promotion, common sense promotion, word of mouth promotion, news soft article promotion, video promotion, event promotion, public relations activities and other communication methods.
V. Data monitoring and operation: website ranking monitoring, analysis of transmitted data, analysis of the number of website visits, analysis of visiting crowds, analysis of consulting calculations, analysis of page reading depth calculations, analysis of popular keywords visits calculations. The search engine annotation calculation indicates that more than 50% of the spontaneous visits come from the search engine; useful annotation of the search engine is one of the necessary methods to pay attention to the promotion; to raise the search engine, we must pay attention to the words and select the engine, but also Pay attention to the role of regular tracking and commenting, and make reasonable corrections or make up; submit the website to some well-known search engines and directory websites, and the key words submitted by the website can appear in the search results list (not after submitting the URL There are rankings, which requires doing some search engine optimization on the website). These collections often take some time. Yan Guo's gratitude method visited a large number of similar websites or popular Internet platforms to publish information on studying in the altar (which can be done with skills). The main contents are: This website introduces and maybe some excellent content on this website is released, attracting fans to visit. The alliance strategy first completes the presence and absence of similar websites, establishes an alliance, and achieves the same trend; second, establishes a website alliance of the same industry (cultural industry) and the same type (interactive community) to promote each other and promote each other; database The strategy attaches importance to the collection and collection of data such as online inquiries, user materials, and visit calculations, and conducts objective analysis. It not only guides customer actions, but also provides a prestigious opinion on website construction. It is the center of database strategy. Participate in the Friendship Alliance. One of the biggest advantages of joining the Friendship Alliance is that it can not only improve the website's exposure on the Internet, improve the number of backlinks and pr value of the website, but also because the registration of the Friendship Alliance has left the website information, and Created a self-help friendship connection system for myself, so that others can add my friendship connection without notifying me, making the friendship connection easier. I have registered some incompetent websites on the Friendship Alliance website. These websites are different from each other, so when making a friendly connection with these websites, you must look at the value of the other party ’s website and see if you have made this friendly connection to your own. Website traffic has advantages. The implementation of soft texts Soft texts are separated from the user's point of view, the industry's point of view, and the media's point of view. There are plans to compile and publish them, so that each soft text can be extracted and published by various websites to achieve the best effect. It should be valuable, let users see the harvest, and the title should be written to attract website modification so that it can achieve the best publicity effect. Word-of-mouth promotion is a new carrier that is planned for free, and may be used in accordance with the usual routines of word-of-mouth promotion to promote users' word-of-mouth promotion. "Word of mouth". Search Engine Optimization (Search Engine Optimization), translated as search engine optimization, is a more popular method of Internet implementation. The primary intention is to add the exposure of specific key words to increase the visibility of the website, and then the timing of sales. The primary job of SEO is to understand the skills of various search engines on how to capture the pages of the Internet, how to index them, and how to determine their ranking of a particular key word in search results, in order to optimize the page and improve its search. Engine rankings, and then increase site visits. Search engines can be divided into three forms, which are full-text search engines, directory index search engines, and meta-search engines. The forum promotes the collection of 50 most popular related topic websites to carry out planned posts and make details, so that it can be effective. The key point of posting is that there are no more posts, but the top. Lively in online discussion groups or forums, and always include the signature of the web site in the presentation. One of the biggest ways to post on the forum is to select good materials (necessarily the most sought-after ones) and then go to a relevant and popular section to post them. It is well known that Weibo promotion is naturally becoming a popular promotion. How to use Weibo for promotion is a question that many people are constantly exploring. A microgroup is a group of people who share the same preferences or have the same label. The user group is very large and all are lively. As far as the company's Weibo implementation is concerned, this capital will not be wasted. News promotion A successful news promotion should have its fierce intentions. Although some news appears suddenly from the beginning, we need to know what our intentions are after this news promotion. There are many companies who think that by accident they add news to the company. However, from the perspective of implementation, the intent of a news implementation should be to increase sales through cooperative advertising. Therefore, how to determine the intention of news implementation, will determine the main line of this news implementation.