In the process of SEO website optimization
, most people talk about website optimization
, that is, the structure of the website, keywords, titles, descriptions, dofollow, nofollow, sitemap, pseudo-static, H tags, keyword density, Css, CDN ...
I often talk about these elements, which are also very important for Google. But everyone, whether a website can be successful or not, whether there is traffic or not, these elements are only some of the influencing factors. What really does not work here are the four key methods I will introduce next.
I have shared with you www.10beasts.com before. You analyze this website and find it very inconspicuous. There are only 3 products and 5 pages on one website. The net profit for a month can be as high as 60k USD. You analyze his foreign The number of search links is very small. If you follow the traditional analysis method, you will not be able to see it at all, which will surprise you.
And this website (blog) is doing affiliate by itself, what does it mean?
It is that they do not press the goods, no financial pressure, no need to set up customer service, you can achieve 60k US dollars a month, and most of the traffic is relying on SEO, more importantly, these traffic is free, it is simply a day and night Making money machine.
I did the analysis on the public account with you a long time ago. I don't know if you have noticed it, but it's gone after just watching it. Because we do the same, understand the traffic, go to play affiliate, these pressing goods, customer service, funding pressure has nothing to do with us ... ... a month only a little less than 10beasts.com, very easy!
So in addition to basic website optimization, what are the most important things I care about when I make a website / blog? Where do you spend most of your time?
First: user needs
When I make a website, I will spend some time analyzing user needs. This step is very important. Many people ask: "Xiao Bei, how did you choose your product?"
When I choose a product, I will conduct a detailed investigation of the user's analysis. I choose the product independently, especially if you also want to make a website like 10beasts.com, this is a certain method.
In general, our independent station's selection idea is to use products that have been proven by the seller and compare them from multiple directions to become our independent station products. I have seen a video of a foreigner seller before, his thinking is the same as us, we can call this kind of products that have been proven by the seller, called "wow, products"
Our thinking is different from many people. Many people say that they choose a product, and then it takes a lot of time and energy, including a lot of advertising, to prove that this product is good or bad, but we have independent station selection We do the opposite and this saves us a lot of time and money.
So when we start making products, we have embedded user needs and feedback into our products.
In addition, regarding user needs, in order to remember that I also said on the public account, many people have ignored forums (Board, Board), groups (Facebook group, Reddit), Q & A (Yahoo answer, Quaro, Wiki), these channels There is a lot of user feedback on the problem, and he is a good research channel.
Once again, it is very important to study these channels and grasp the demand points that users care about! !! !!
I often write articles, blog, and blog in this way. This is a good ranking, and very targeted!
Second: keyword / long-tail research
Find the user's needs, after the selection is completed, it is necessary to investigate the keywords and long tail words. If you select the wrong keywords and long tail words, either your website will not get a good ranking in the future, or you have no chance of exposure at all. The selection of keywords I have written a few articles before, if you are interested, you can take a look again:
SEO basics-keyword mining and classification (1)
SEO Basics—Keyword Mining and Classification (2)
Several methods to improve keyword ranking teach you how to choose SEO keywords (1)
A collection of effective keyword tools, blog ranking methods, and client search methods (detailed)
Regarding the content of keyword research, in the future, I will write some articles in this area, everyone can look forward to.
Third: do content
On SEO, there is a saying: "Content is king, and external links are king." Content is very, very important.
Yes, everyone knows that content is important, but the question is why do many people fail to write high-quality content? When I am abroad, I also call foreigners to write, but I will explain my ideas, writing styles, reference channels, and article layout to foreigners. He uses my ideas to write questions.
Ladies and gentlemen, we must make content. In this market, there are too many people plagiarizing and pseudo-original. Few people can concentrate on the output of the content, and they can write the content less. I think my foreign blog can do a good job, the important point is to do the content seriously!
High-quality content is not only very important to users, but also very friendly to search engines. Search engines will give high weight to long-term output of high-quality content. I always think this is our core secret.
It is also important that I have read too many foreign blogs, and many have written very well, but they really do not rely on the number of articles to win the ranking, they rely on the quality of the articles to win. There are similar cases in China. You can see Li Weishou's WeChat public account. 55 articles were acquired by Baidu with a total investment of 120 million yuan. At the age of 25, financial freedom was achieved.
Fourth: persist, persist, and then persist
Yes, continue and insist on high-quality content.
There are really no shortcuts to this process. There is only continuous and long-term content output. The reason is clear, but few people can really insist on it.
Taking my public account as an example, it is also a long-term insistence. Before that, I started writing at 11:30 every night. An article should be written for at least 2 hours. Many weekends and Saturdays were spent writing articles. Yes, the time it takes is huge.
One more thing, you see 10beasts.com's net income of tens of thousands per month, you will be very envious, as if you can make money by lying down, but what I want to say is that we did not make money in the first 6 months of blogging Are insisting on outputting high-quality content, and the production of content is very strict.
One of our ideas is that after seeing your article, users will be tempted to send out: "WOW" The domestic term is: "Well, why do I only see this article now?"
We adhere strictly to this philosophy.
SEO is really not as difficult as you think. The boxes you see outside are actually small influence factors for Google, or you can call him a little trick. These points I listed above are only It is the core and elements that really deserve your attention.
I always think that SEO must be mastered for a company or an individual. He really will bring you huge benefits, and the keywords are that this part of the traffic is free.
SEO is not as difficult as you think. The hard part is whether you can consistently produce high-quality content output and whether you can hold it. It is as simple as that. I believe you understand more or less. This is not You pull away important factors for others.
I have seen too many companies. One website is too much and too much. Many people are wasting money. I do n’t know where the problem lies.
Some people do not have tracking elements (Facebook pixel, Google analysis) for advertising. I said that you advertise, where is the role, burned money, and actually did not track the data, let alone the analysis of the data. This is too surprising. .
Others, just advertise, just make a link, either the homepage or the category page. I said, are you guys too much money? The user imports it, and you let him choose aimlessly and browse freely without giving him further action .....
There are also some companies, new products have come up, and the pages have not been optimized, so burn ads, or some users want to buy your products, but search and find nothing, the website does not have basic rankings, and does not do social Show, the company's about is copied from others, you see many people do not pay attention to these, no doubt money is wasted.
Sometimes I feel distressed when I see the money they spend ~~