It is undeniable that single-page websites are not recommended for SEM promotion. The pages are too simple and single, resulting in a poor user experience and a bounce rate of 100%, which is not conducive to analysis and optimization. Similarly, in SEO optimization, there are many disadvantages to single page website optimization .
First, it's difficult to get traffic on a single page. The traffic composition of a website is contributed by a large number of content pages, and a single-page website cannot lay out too many long-tail keywords, so it is bound to waste a lot of traffic.
Secondly, it is impossible to perform in-station optimization operations. Everyone who does SEO optimization knows the importance of content and external links in website optimization . It has always said that "content is king, and external links are king". So for a single page, the content is king is missing.
Once again, keyword layout is difficult. A single-page website that wants to lay out a large number of keywords is easily judged by search engines as keyword stuffing, which causes excessive optimization of the website.
The last issue is the bounce rate. The bounce rate of a single-page website is 100%. With the adjustment of the search engine algorithm, the proportion of user behaviors participating in the algorithm has become larger and larger. On the ranking algorithm, single-page websites cannot get the weight of this part.