Dynamic connections become dead connections when the database no longer supports them. A file or page has moved its position, causing the link to it to become a dead link. The page content is updated and replaced with another link, and the original link becomes a dead link. Website server settings are wrong. That is to say, it looks like a normal page connection, but the corresponding page cannot be opened after clicking. Such links are more common on web pages that have not been maintained for a long time.
The existence of dead links on a website is not a good thing. First of all, if there are many dead links on a website, the overall image of the website will be greatly damaged. Furthermore, search engine spiders crawl through the connections. If too many links cannot be reached, not only the included pages The number will decrease, and your website's weight in search engines will be greatly reduced.
The danger of dead links is directly affecting the ranking of websites on search engines. To rehabilitate the ranking of a website takes a while and requires more effort than before.
Impact of Dead Connections on Website Optimization
The PR value is passed through the connection. The existence of dead links in the website will undoubtedly cause the loss of PR values within the website.
Suppose that the layout of a website's website structure is quite good, but there are a lot of dead connections in the website. Then the design of the structure of this website is not good, and it will not be useful.2. Lost search engine rankings
Assume that before a certain page becomes a dead link, this page ranks well on search engines. But if due to lack of effective SEO project management, the page becomes dead link later. The search engine ranking of this page will not exceed one week and will disappear on the search engine immediately.
3. Lost user experience Don't ignore the impact of a dead connection. You must know that user loyalty also depends on stacking up. The user experience is the pillar of the website.