1) Inductive questions.The structure of the B2B website looks simple. It is nothing more than the main programs such as supply information, purchase information, product libraries, and enterprise libraries, and the classification of different industries and different product categories under each program, and the corresponding information is released to the corresponding categories. in. However, in fact, the B2B website classification method is crucial to the overall optimization of the website. The unreasonable classification will make it difficult for users to obtain website information, search engines ignore secondary programs and information in secondary programs, and website PR. Low value inductive question. According to the comprehension of the B2B website optimization discussion by the new competitiveness, the problems in the program and category setting of the B2B website are more prominent.
With the increase in the amount of supply and demand information released, many newly released information is continuously rolling and updated, but many new information has been rolled under the multi-level directory before the entry of search engines, and due to the unreasonable planning of the website structure level The reason is that even if all pages are converted into static pages, there may still be information that cannot be entered by search engines.
3) Constraints on dynamic pages.
Leading websites have already completed the static processing of all information through website optimization and transformation. However, B2B websites have developed to this day. There are still many websites using full dynamic page technology. Even the main programs and secondary programs are dynamically generated. Such dynamic websites It is no longer possible to gain any advantage in the natural search results of the search engine. Even if the page is entered by the search engine, it is difficult to obtain any advantage over the static pages of other similar content. The result is that the more visits brought by the natural search of the search engine, the more Less and less.
4) Relevant questions about page title planning and page content.In websites where content is generally edited by website maintainers, the page title planning and related questions about the page title and page content can be better controlled, but in B2B industry websites where users publish information themselves, the page title planning is not professional and The question about the relevance of the page content is not very prominent, and the result is not only for information content, but the page has no competitive advantage in search engines, and may even affect the performance of the entire website. This is described in "Low-quality pages in search engine search results and their cause analysis." There are many different questions in the optimization of B2B e-commerce websites. In addition to the basic elements of the website that are not considered in the optimization of the website, there are various B2B website technicians who are exploring the various forms of website search engine optimization due to improper operations. Questions, many questions have accumulated over the years and have become intractable diseases. Not only hasn't the purpose of website optimization been achieved, but the website has presented more questions.