I am a technician and started to contact e-commerce in 2004. Some people may say that e-commerce is nothing more than buying and selling products on the Internet platform. There is nothing wrong with this understanding, but how to make your own company or product sell better on the Internet platform and the brand is bigger. This requires a professional team to operate.
I have helped two companies set up e-commerce teams, worked as a grass-roots salesperson for about a year, and opened a studio with friends. These experiences let me know that the formation of a team does not happen overnight, nor does it mean to recruit a few casually. Individuals can start doing it. I think that everyone who seeks, thinks, thinks, and knows what they do, because e-commerce is a new era industry and business trend! Without professional knowledge, how to talk about management?
First, team management is not a headache and complicated problem. In fact, it is very simple. There are three problems:
1) Determination-Do you want to do it?
2) Target positioning --- what do you want to do?
3) Implementation and implementation-how do you do it?
As long as you make up your mind, plan your management plan according to your own goals and positioning, formulate rules, systems, and operating terms, formulate effective incentives, rewards and punishments, and discover problems in time during the implementation process, modify them in a timely manner, summarize and improve immediately, and succeed !!
Second, due to the different industries, the scale and grade are different. As an e-commerce manager, you must combine your actual situation, measure your figure, use for reference, reference, the market's popular management styles, and customize your own suits. Finally, a set of solutions is integrated, as long as it is most suitable for your team. This is the best management solution!
The e-commerce team must be supported by a technical team. If there is no technical team, then the business of the enterprise e-commerce is always pinned on others, and it is not big or strong.
1. Formation of technical team: There is no need for too many people, only 3-4.
2.Technical team management: First, determine the goal, then implement the corresponding performance evaluation plan, clear rewards and punishments, and finally see the results (such as keyword ranking, pv / ip visits, inquiry volume, store design, image processing, independent website Development, etc.).
3. Technical team management summary: I think that everything should be good at summing up, summarizing the past, analyzing problems and reasons, and good at changing, so as to continuously improve efficiency.
The e-commerce team also needs business personnel. E-commerce is still the business, so the performance of business personnel is the only criterion for judging the success of enterprises.
1. Business team formation: The e-commerce operation system is composed of products, operations, logistics, and other links, and they are interlocking and mutually restricting, so we need to unify our thinking and goals; we need to trust and communicate with each other and collaborate effectively; Differing and helping them grow; shaping influences to stimulate potential.
2. Unification of thoughts and goals: First, plan the long, medium, and short goals of the enterprise. Start with the short goals and work with the team to formulate the rules of the game, including related (management schemes, regulations, terms, incentives, rewards and punishment systems, etc.). ).
3. Execution planning: When a good plan comes out, you have to implement it, otherwise it is a blank piece of paper, so how do you implement it? Is the relevant supporting hardware ready (QQ / MSN / email / Wangwang) whether the company is uniformly allocated and managed, and whether the phone / mobile phone is in place (to ensure that the company's resources are not lost).
4. Cost control: It is definitely necessary to invest in e-commerce, so how to invest the least and make the most profit, then you must cost control, which aspects of control, how to control all need to be formulated, proofing and sending samples involved in business, Packages supporting; freight, recovery of payment, performance rewards and penalties, etc.
5. Personnel training: how to make employees dead-end, how to reduce the mobility of employees, how to stimulate the enthusiasm of employees, all these need a perfect training system, a good atmosphere of trust and communication is the external appearance of an efficient e-commerce team Performance, talents, people who are not in the world; people who are short, people who are not available in the world, according to the personality, strengths, abilities and values of each member, formulate different management methods and training programs, "To help employees grow as quickly as possible in your posts.
To build a high-performance e-commerce team, managers need to shape their own influence in daily team management. To influence the promotion of execution and stimulate the team members' voluntary work potential, e-commerce managers need unlimited enthusiasm and fairness. Be open and fair, lead by example, take the courage to take responsibility, integrate into the e-commerce team, and treat yourself as an ordinary member of the team; to guide the team work, e-commerce managers need to be in their own business capabilities Become professional, tell everyone to listen, do it for everyone, let team members talk and do it again and again until you learn, "Teaching people to fish is worse than teaching people to fish". The change of action must be based on attitudes and ideas. To change, building a high-performance e-commerce team must start with the manager's own attitude and thinking.