Awareness positioning, what is a website? Many people know more than people, many local tyrants, especially private bosses, seem to understand. Some people say that it takes no more than 10,000 yuan to build a website. No one handles it and never updates, this is a "zombie" website. Someone posted product information on Ali, or a page on the Classified Information Network with a few product pictures, even a website. Someone who is a template website is also proud of talking about it; I also have a website. This is what they know about the website. It is their ignorance of the common sense of the website. Today, the rapid development of Internet information is also a kind of sadness in a sense!
First, the website and product location are different. Occupations have different website locations. With precise positioning, talents can be distinguished. For example, Hanshou Networks, as long as the positioning of our company's website is: website construction, mobile website, app development, WeChat manufacturing, website optimization
, website planning, website protection, website implementation, space domain name, server, etc. are related to the Internet Commodity information and technical services. The occupation of new energy industry oil, the website positioning should be around; "energy saving and environmental protection, new energy, renewable capital, capital use" as the base to expand. Food and condiments must be surrounded; "food seasoning, green food, health food, clean food" to carry out. For the occupation of wine, the theme location should be wine, food and beverage, alcoholic beverages, health alcohol, and raw wine.
With the knowledge and experience of our plane planning and the skills of our common web planning, Hanshou Networks will make a reasonable positioning for your website and products in terms of "color, image" and related information, and improve the content and grade of the website.
So, the so-called website positioning is what your website is playing in today's Internet +. What is his core, what role should he perform, what kind of crowd do he face, and what kind of intention do he reach? It is very simple. Word; what is your website for?
Second, the website offers a wide range of websites, different companies do good and bad, there is no standard offer, from thousands, tens of thousands, hundreds of thousands to tens of millions, this depends on the site's del plan and function, of course, it also contains other elements . The same type of website quotes actually have a price difference of 30% to 300%, which is caused by several connotative elements;
(1) Some companies think that they have a big business and think that some people worship others and worship them, so they bargain for the price, but after all, the role does not have to be ambitious. The website of an energy company mentioned earlier is made by a so-called large company, and it runs for less than six months It was closed because it was too cold!
(2) Some small companies or themselves; their approach is; the enthusiasts do not refuse, do more good, strive to bargain, do not guarantee quality, the ultimate role is to be able to imagine.
(3) Some users do not understand the connotative elements of the website, and the quotes made on the website are still high regardless of whether they are high or low. Being slaughtered is a common appearance.
Although it is said that every penny is a penny, but any product has its "cost-effectiveness", and the same is true of the website. To get a reasonable quotation, the user must first understand the case of the other party. Comparability, you know the position of the website quote.
Some users have certain common sense of the web, and we simply communicate on the website. Some users seem to understand the site too much, and they want this, that, and that in terms of requests. This is too expensive and not cheap in terms of quotation. Too precise is too mean and difficult to communicate. He thinks his money is the supreme person, it is difficult to find his reasonable position in the website, person, and work!
Hanshou Network is known for its outstanding skills and common personality. I can stand on the trend of Hanshou website manufacturing for more than 10 years, relying on our integrity and reasonable quotation. There are many success stories for you to see, waiting for your sincere cooperation!
Third, the key word position What is the key word, many people do not understand, it is difficult for people who have not done website SEO optimization implementation is difficult to understand. Key words-Wang Wenshengyi is the key word of an article, a website, a commodity. For example: Hanshou Network, his website (professional) positioning is Internet information, network technology. His product positioning is: website construction, website manufacturing, website planning, mobile website, graphic planning. Regional location according to location: Hanshou website construction, Hanshou website manufacturing, Hanshou website planning, etc., a company that operates new energy, his website (professional) positioning is; energy conservation and environmental protection, renewable capital, capital use, the key to commodities The word positioning is: recycled diesel, recycled gasoline, recycled lubricating oil, recycled organic oil, waste oil recovery and so on. The positioning of the website for making wine is mainly based on diet costs, green food, healthy food intake, and romantic mood. The positioning of the product is: red wine, white wine, red wine, original wine, etc. In short; the positioning of the website is a professional category, and the key word is the planning of the product.
How to choose the key words is the key point for online sales, product promotion and website promotion. With the key words, the talents are easy to find in the search engine on the Internet, and the ability to improve the visibility of websites and products, and to reach the expected policy of the website.
In the manufacture of Hanshou website, Hanshou Networks Co., Ltd. has a wealth of experience in how to select key words for planning. In addition to the first key words, we also plan long tail key words, expand key words, and so on. Optimize your website and merchandising.
Fourth, the positioning of domain names and spaces. Domain name space is a necessary condition for the Internet. A domain name is also the title of a website in the operation of the Internet. Local websites in China are usually located by the phonetic alphabet of the website or company title. It can also be located by other pinyin and numbers. However, he and the trademark need to be registered in the nationally prescribed part and cannot be the same as other human beings. For example; Hanshou Networks has three websites with three domain names; www.hswl.com www.hswl.cn www.pk0591.com www.pk0591.cn, while .com is used by the Internet and .cn is used by domestic registered companies , (Can be used today). There is also .net and so on. When choosing a domain name, pay attention to the placement of the letters to prevent the letters from being scattered and affecting the beauty. A domain name is only used by one website, if there are multiple websites, there must be multiple websites. It's easy to remember that the intent matches the company website.
Space: This is the site required for the operation of the website. The larger the space, the more circulation the website runs. The smaller the space, the faster the website will be. The image of the machine freezes up. . Hanshou Network Co., Ltd. handles the integration; it can choose the domain name agency space for you to purchase for free, which is convenient for the user's quality service!