Now when it comes to Hanshou's website
, many company executives may be dismissive: "Someone calls me every day to make a website. I have to compare the price. It doesn't work. I don't want people to make a template." This may be the idea of many bosses. First, they are impatient with the website, second, they want to save costs, and third, they are not strict about the website.
Today's economic globalization, the segmentation of the Internet industry is becoming increasingly apparent. Doing a website is also a job that was assigned from the beginning of the Internet industry. It also needs to be treated with rigor.
The most important purpose for a company to make a website is to broaden its sales channels and improve its corporate image. Then, if it is the attitude of the person in charge of the company like the beginning of this article, their network marketing road is a failure.
Many companies don't lack a little money to make a website, but they don't pay much attention to making a website. Just like Ma Yun did Alibaba back then, many bosses look down on him, now what?
The cost of a company's website, including maintenance, servers, employee salaries, etc., is about 10,000 yuan a year. It may be 2% of a company's order value, but you must not underestimate this input. He will give you a lot of output and it is continuous.
We can calculate an account:
The company recruits a salesperson with a base salary of 3,000. For example, if the total amount of an order is 20,000 and the achievement is 10%, then the company's hard salary for the employee = 3000 + 20000 * 10% = 5000. But do n’t ignore it The training investment for employees, five insurances and one fund, employee travel expenses, etc. are all costs that have not yet been taken into account. A very aggressive salesman may pull orders in the first month, but what about the vast majority? It may not work after the trial period, aren't these all expenses of your company?
What about a website? Even if you invest 10,000 in the early stage, make the company's website more professional, and the optimization of
is also very good, then the way of Internet marketing has been opened. Imagine that potential customers can quickly find you by searching for your company's products through the Internet, then the amount of customer consultation obtained through the website will rise, and it is not far to reach the order cooperation. You know, online marketing is a continuous way. Unlike hiring salespeople to run orders, the website is not affected by any time, space and environment. You know now, customers only need to take out their phone to view.
Earlier, we also analyzed that the website is of great benefit to the company, so the words at the beginning of this article need to be discussed. Many companies may be a little successful in the industry, but when I open their company's website, I go and look ugly. Then look at their keyword rankings. They are not found in the top 10 pages of Baidu. Set the keywords.
What else can we say? Times change, and the boss's mindset needs to change again.
1. It is not inappropriate to make a website more than the price
The website can also be regarded as a commodity, so it is right to buy goods by comparison. If you insist on low prices, it is not the cost that you save, but the loss of your customers and corporate image.
A website may have different quotes from different companies and individuals. There are 20,000 quotes, 8,000 quotes, and 3,000 quotes.
how to choose?
We won't talk too much here, the bosses who don't know the penny are not ignorant. Let's talk about the current e-commerce brands in full swing: Taobao, Tmall, JD.com, Vipshop, Jumei Youpin, etc. Some people say that online things are cheap, and even shipping costs are not needed. However, it is unrealistic to know that merchants do not make money, so where does the profit come from and ultimately can only be achieved by reducing the quality of the product!
2. Doing a template directly on a website is tantamount to suicide
Some bosses may also know a little about websites, and think that it is just a website if you just set up a template and let people help you with it. Well, before, we also have customers who said that there were four or five websites before, but the appearance is not evaluated for the time being. The website is opened at a slow speed. The keyword ranking of the website is nothing. What is more ridiculous is the search company The name could not be found on his website.
In fact, making a template website is a common method used by many online companies, but it is extremely detrimental to the future development of the company website. The js code in the template, some even the flash layout is very unreasonable. Can search engines like your website? Doing such a website is tantamount to not doing it! !!