A marketing website is a website with marketing promotion functions. Whether a marketing website is well or not directly affects later marketing and promotion. So what aspects should be paid attention to when making a marketing website?
The first is navigation
General site navigation includes:
Homepage, company profile, company products, success stories, corporate information, corporate honors, contact us and other modules, but the results of many websites often become only a display website, because the reason is not based on their product situation, choose Appropriate navigation layout. In navigation layout, it is important to highlight the key points!
For example, a cake selling website, in addition to the homepage, is cake, the purpose is very clear, is to let users watch the cake.
Followed by the website content:
No matter what website, content is king, good content will increase transaction rate. For marketing websites, goods are content, so when you make a website, you must show the most beautiful side of the product to customers, and avoid displaying messy and poor product pictures. The clearer the picture, the more prominent the point of purchase, and the more it can stimulate customers to buy. want
The third is speed
The speed of opening a website is very important to the user experience, and users who are waiting for 0.01 seconds are unwilling. If you want to retain customers, the best way is to reduce unnecessary flash and pictures on the website. Of course, product pictures are indispensable. Compress the size of product pictures as much as possible under the premise of ensuring quality, and choose a picture type suitable for Internet browsing.
The fourth is to simplify
The guidance is clear, making it easy for customers to find the products they want to buy. From browsing the product to ordering the payment, do not jump from page to page. Know that the customer's patience is limited. I believe that I have experienced such a shopping experience. , Will never come again next time. In addition, some precautions should be clearly marked, such as delivery method, delivery time, delivery scope, etc.
The fifth is online customer service
Using online customer service can help improve the conversion rate of online marketing. Online customer service tools such as QQ and Wangwang are effective tools to improve the conversion rate. Making good use of online customer service can allow customers to solve their problems in a timely manner and retain more potential users.
Sixth is SEO
After the basic work of the website is done, this is the important final step. In SEO promotion, you should pay attention to the following points: set a reasonable keyword layout: keywords should not be too much or too few, the density is controlled at 2% -8%, so that search engines prefer to set the title: the title should be Be creative and arrange keywords reasonably. The main purpose is to let users see the urge to get in. The title is controlled within 90 characters. The title is an important part of the weight given by search engines.
Write a good description: The description should be both attractive and relevant to the content of the website to show the theme of the website. Writing a good description will help increase the user's favor and trust.
In general, a good marketing website is like a good sales. It captures customer attention, gains insight into customer needs, removes psychological barriers when customers buy, and views are converted into a single volume.