Traditional media is two-dimensional, while online propaganda is multi-dimensional. It can organically combine words, pictures and sounds to convey multi-sensory information, so that customers can feel the goods or services as if they were feeling the same. Allow consumers to experience the goods, services and brand in person. This way of publicizing pictures, text, sound, and images enhances the effectiveness of online publicity.2.The network advocates the most vibrant spending collective
70.54% of Internet users are gathered in more economically developed areas, 64% of households have a per capita monthly income of more than 1,000 yuan, 85.8% are between the ages of 18 and 35, and 83% have received university education. Therefore, the collective policy advocated by the Internet is the most lively spending group with the highest level, highest income, and highest spending ability in the society. The total cost of this group is usually greater than the sum of other cost levels.3. The network promotes low manufacturing cost, fast speed, and sensitive change.
The network claims that the manufacturing cycle is short. Even if the investment is made in a short cycle, the manufacturing can be completed quickly according to the customer's needs. The traditional promotion of the manufacturing cost is high and the investment cycle is fixed. In addition, it is difficult to change after publicity and publication in traditional media. Even if it can be changed, it usually has to pay a large economic cost. And the publicity on the Internet can timely change the publicity content according to customer needs. In this way, changes to the operational resolution plan can be implemented and promoted in a timely manner.4.Internet promotion is interactive and in-depth
Strong interactivity is the biggest advantage of Internet media. It is not the same as the traditional one-way transmission of information, but the interactive transmission of information. After connecting, users can get more and more detailed information from the relevant site of the manufacturer by simply clicking the mouse with the address. In addition, users can directly fill in and submit online form information through the network, and manufacturers can obtain valuable user response information at any time, further reducing the gap between users and advertising customers. At the same time, the internet publicity can provide further product inquiry needs.5. Network preaching enables perfect calculations
"Things that cannot be measured cannot be managed." The network advocates that through timely and accurate computer systems, users can directly monitor the release of information online. However, the traditional method of information release can only calculate the number of audiences entered through inaccurate ratings and circulation.6.Network promotion can track and measure the role of promotion
Users can instantly measure the effect of publicity via the Internet. After monitoring and advertising indicators such as page views and click-through rates, users can calculate how many people see the posted information, and how many of them are interested in the published information and further understand the specific information of the information. Therefore, compared with any other publicity, network publicity users can track the response of the audience very well, and understand the status of users and potential users in a timely manner.7. The investment promoted by the Internet is more targeted. After providing a lot of free services, websites can usually set up a good user database, including the geographical distribution of users, age, gender, income, work, marital status, preferences, etc. These materials can help users analyze the mall and the audience, make targeted information release based on the characteristics of the information release policy, and make targeted investment and follow-up analysis based on user characteristics to make objective and accurate evaluations of the investment effect.
In addition, online promotion can also provide a targeted content environment. The services provided by different websites or different channels of the same website are of different qualities and have a strong category separation, which provides the possibility to be close to cater to the user's hobby.8. The audience ’s attention on the Internet is high. According to the data, TV ca n’t gather people ’s attention. 40% of TV audiences are reading together, 21% are doing housework together, 13% are eating and drinking. 12 % Of people are watching it, 10% are cooking, 9% are writing, and 8% are on the phone. And 55% of online users do nothing else when using a computer, only 6% are on the phone together, only 5% are eating and drinking, and only 4% are writing.
9. Internet promotion shortens the process of media investment
The promotion of traditional media into pedestrian malls usually goes through three periods: the mall development period, the mall stabilization period, and the mall retention period. In these three periods, manufacturers must first obtain attention and establish brand awareness; after consumers get the brand's starting information, they promote more specific product information. Then it is to establish a stronger relationship with consumers to establish brand loyalty. The Internet merges these three periods in one information release: the consumer sees the publicity of the network, clicks to get specific information, and fills in user materials or directly participates in the user's shopping mall activities or even directly performs online purchasing actions.10, the network propagates a wide range of communication and is not constrained by time and space
Through the Internet, the network advocates that information can be transmitted to every international community 24 hours a day without interruption. As long as it has the conditions for listing, anyone can read it at any address. This is unreachable by traditional media.11. Web promotion is repeatable and searchable
The network publicity can perfectly link text, sound, and picture for users to automatically retrieve and watch repeatedly. In contrast, TV broadcast is to allow users to passively bear the content. If you miss the publicity moment, you can no longer get the release information. In addition, it is clear that the search announced by the search plane promoted by the Internet is more time-consuming and troublesome.12, network promotion has a quotation advantage
From the perspective of quotation, compared with newspapers, magazines or TV broadcasts, online promotion costs are still relatively low. To achieve an equal publicity effect, the usefulness of thousands of people for online publicity is far lower than that of traditional publicity media. The cost of advertising a homepage for a year is roughly several thousand yuan, and the content of the homepage can be changed at any time with changes in the company's operating resolution plan, which is unthinkable by traditional media. Internet promotion will become an indispensable and effective path for company mall promotion.