With the development of the Internet, the Internet has been integrated into everyone's life, and now often people say that mobile phone + WIFI can spend a lifetime. Although this is exaggerated, it is undeniable that the Internet has penetrated and occupied most of our lives.
For enterprises, the traffic occupied by the network is huge, and search engines, as the backbone of the network, are indispensable for enterprises. The search engine is the bridge between the enterprise and the user. The user searches for the keyword to find the enterprise, and the search engine also learns an enterprise website through the keyword. The keyword is the foundation of the bridge. We know that no matter whether the network is SEO optimization or SEM promotion, keywords are extremely important. Thousands of keywords are involved in SEM promotion, and all potential target groups must be covered as much as possible. In addition to promoting optimized keywords, there are also keywords within the site.
△ So how should the keywords in the website be distributed reasonably?
>>> Keywords <<<
The reasonable keyword distribution of the website is in the form of a pyramid structure. At the top of the tower are the core keywords of the website. There are only 3 to 5 keywords. The function is to facilitate the optimization of the homepage.
>>> Secondary keywords <<<
The keywords of the pyramid tower belong to the second-level keywords, which are usually dozens or more, and are placed on the first-level catalog page. For two or three keywords with similar meanings, they can be optimized together as the target keywords for the first-level directory. Once again, the first-level keywords are placed on the homepage of the second-level directory. Similarly, two to three keywords are optimized for each category homepage. The entire website can optimize hundreds or thousands of keywords at this level.
>>> Other keywords <<<
The rest of the long-tail words, marginal words, etc. are placed at the bottom of the tower, and can be updated in articles, industry information, posts and other pages. After choosing the keywords for the website, the following work is grouping. This is an important step to facilitate SEO optimization in the later stage.
The keywords of the website are actually classified. For example, the core keyword of the website is Chongqing Tourism, then the keywords of the next level are Hechuan Tourism, Geleshan Tourism, Leshan Giant Buddha Tourism, Baidicheng Tourism, etc. Then these words can be Placed on the first level classification homepage.
Each level can be further divided into two levels. For example, Chongqing Tourism can be divided into Chongqing Tourism Guide, Chongqing Tourism Map, Chongqing Tourism Transportation, etc. These words are placed on the first page of the second classification. Further down, you can put all the articles about the attractions that belong to the Chongqing tourism area on the article page under the Chongqing Tourism sub-category. Optimize different keywords with article updates. After this division, the entire website will form a more logical structure, which will not only greatly help search engine spiders or users to browse.
to sum up
At present, many companies are too beautiful in terms of website design in order to be beautiful and ignore its practical value, which causes great difficulties in the later SEO optimization. Website optimization has been generated from the beginning of the website construction
, and it is definitely not just the latter stage optimization. That is to say, SEO optimization has already begun from the moment the website was built, so the requirements for website designers cannot be ignored.