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Eight details of website development can improve the conversion rate of visiting customers

Date: 2015-10-25 11:16:44 Popularity: Tags: Website Development
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If this website is not implemented, then this website is a "mummy", how to implement it? Now everywhere on the Internet are teaching you how to implement the website. I wo n’t say more about the strategy here. Today the strategy is here to tell us how to introduce your users to the website and make your users become you. customer of.

Transaction breakdown

Notify users what you can do and what to do if you want to leave. For example, a training site has a breakdown of its affairs: fresh graduate training, on-the-job training, non-staff training, company training, etc. Corresponding to different imports, this will make users feel that your website is connected with him.

2. User Segmentation

The market analysis before building the website will segment the users into several modules, and then make different user collective imports on the website, analyze the different users, and analyze their current status, thoughts, characteristics, and so on. Leading article or page.

3.B2C

B2C communication is the most indispensable content for commercial websites. For example, online customer service, online QQ consulting, and other series of things that allow companies to talk to users in real time. Users are forced to think when they read the website. Finds the desired content on the site, which greatly reduces the user conversion rate.

4.C2C

Add a place on the website that allows users to communicate with users. Users can communicate with other users about what they think and ask, which can greatly increase the user's enthusiasm and reference, which has a direct effect on the conversion rate of users. .

5. Online customization

The products or services on your website are not enough to allow users to purchase everything. In this case, let users customize their own products or services. For example, a website of a training organization can allow users to choose courses, customize several courses, and the website appears immediately. Course fees, hours, instructors, class information, and more.

6. Third party speaks

When the user selects a suitable product or service for himself, the user's mind is confused. At this time, your customer case, customer evaluation, trainee's words, etc. are displayed on the website. First, trust can occur, and second, mental thoughts can occur. Users think of themselves as the effects of third-party success stories at the moment, and give a very clear user guidance.

7. Pay online

When the user has gained trust in you, he will take some purchasing actions. At this time, if the website gives the user a convenient and convenient online payment system, it will have a great effect on the guidance of the purchase.

8. Carefully planning customer experience

The strategy thinks that careful planning of customer experience is not something that non-professionals can do. User surveys and market surveys need to be conducted in conjunction with the status quo of their own websites to explore all the user's thought processes and implement the planning process.

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