The choice of domain name occupies a vital position in website construction
. A good domain name is related to the prospect of future website development. How to choose a good domain name. In general, the choice of domain name must adhere to the basic principles of simplicity, memorability, shortness, and conformity to its own brand. When it comes to this author, add one more thing. It is best not to have more than 12 registered characters. This is not only easy for users to remember, but also conducive to their own brand.
First, the simple and clear domain name, let others understand at a glance, try not to choose those numbers and letters mixed registration. For example: In the past, the domain name of Jingdong Mall always confuses the author. Sometimes I ca n’t tell whether it is 360buy or buy360. Later, it changed the domain name jd. I remember it at a glance because jd is the abbreviation of the first letter ,simple and clear. Therefore, we must pay attention to simplicity and clarity in the choice of domain name.
Second, the choice of easy to remember domain names The second rule to pay attention to is easy to remember. Easy-to-remember domain names that people can remember at a glance, without too many complicated characters in them, for example, a simple example: qq.com by Tencent QQ, taobao.com by Taobao, etc. are easy to remember example. Another example: jdbchina.com do you know who it is? Many people may not know, in fact, it is the official website of Jiaduobao. From these examples, we can see that for the choice of domain name, easy to remember must be taken seriously.
Third, everyone knows that the domain name should be as short as possible. It is easier for users to remember the URL without having too many characters. Of course, short domain names are now difficult to register, and most of them have been pre-registered by domain name investors. So, now if you want to register your favorite domain name, you can only get it through purchase or cybersquatting. Of course, when registering a domain name, it is best not to exceed 12 characters in length, otherwise it will be difficult for us to remember the domain name URL. The previous website of Vipshop was vipshop. Although we all know the meaning of these two English, we were too lazy to input it. Later, Vipshop bought the domain name vip.com for ten million yuan, which is good. It is simple, clear, easy to remember, and short. The search index of Vipshop soared by 30%, which greatly expanded its brand awareness.
Fourth, the registration of the domain name that conforms to your own brand must be consistent with the brand name in addition to the simple, easy, and short mentioned earlier. You cannot register a domain name google.com, but the name is Baidu! So when registering a domain name, To choose names that match the brand name of your own company, in China, in a sense, Chinese Pinyin domain names are much better than English or English mixed domain names. After all, how many people know English? : The domain name must conform to its own brand.