The corporate website is targeted at users. Companies can use the power of the website to promote products, promote the company's image, provide an effective display platform for the development of enterprises, expand sales channels, save operating costs, and also provide users with effective purchases. Approach, increasing the convenience of buyers and sellers. However, companies want to increase users' recognition of the website and increase the attractiveness of the website, which has higher requirements for website development. How to design a website to catch the attention of users and highlight the advantages of the company? The following points need to be done during website development:
First: the accurate design style of the website
The design style must be linked to the brand style. A strong brand can make the company stand out among its peers. When building
, considering the brand style, it can effectively communicate the brand and information, build a trust for the user, and help promote the brand. Brand. The overall style of the website, from color matching, logos, icons, navigation, backgrounds, etc. Every element created by the designer needs to be closely linked to the brand to form a seamless brand style, so that users can feel the corporate culture after entering the website .
Second: website typography design Website typography should design three major elements: page size, common structure, typography trend!
Web page size: When designing a website, you need to consider the display mode under different screen sizes. The most basic requirement is to consider the largest and smallest scenes: 1920 × 1080 and 1024 × 768. With reasonable layout, it can meet users ’browsing requirements. Comfort.
Common structure: The website has a set of general layout layout modes, that is, the header, footer, sidebar, and content area. The commonly used layouts for corporate websites include national fonts, corners, left and right frame types, and upper and lower frame types. Trend: Some companies pay more and more attention to visual effects and company image display. Website layout is no longer tied to a fixed traditional model. Many creative website layouts have entered a new era of typography.
Third: the color scheme of the station design
Color occupies a very important position in website construction
. Good color matching is a prerequisite for creating a successful website. It is a powerful tool for expressing emotions and transmitting information. When designing a website, color matching includes four pieces of content: the main color, which occupies the area of the web page. The largest piece of color; the auxiliary color, which is generally the approximate color of the main color within 90 degrees of the color wheel, plays a role of change; the finishing color, which is generally taken as the contrast color or complementary color of the main color and the auxiliary color wheel, plays a finishing role; background Color is the color displayed when there is nothing on the web page.