Web site planning is an important way to show the company's image, introduce products and services, and reflect the company's development strategy. Therefore, it is necessary to clearly plan the purpose of the site and user needs, and then make a practical plan. It is necessary to conduct an inductive analysis based on consumer needs, market conditions, and the company's own situation, keeping in mind that consumers are the base, not the arts as the base for planning and planning. The same thought at the beginning of planning: What is the purpose of building a website? For whom do you provide services and goods? What kind of goods and services can the company provide? What are the characteristics of the intended consumer and audience of the website? What manifestations of company goods and services are suitable for?2. The theme of the overall plan is clear
On the basis of clear goals, the idea of the website is the overall plan. Position the overall personality and characteristics of the website, and plan the arrangement and structure of the website. Web sites should be different and have different forms about what they serve. Some sites only provide concise text information; others use multimedia to reflect the way, providing gorgeous pictures, shining lights, complex page layouts, and even download sounds and video clips. A good Web site combines graphic expression and effective arrangement with communication. To achieve a clear and prominent theme, the points should be clear, and the theme of the site should be reflected in simple and clear words and pictures. All means are mobilized to fully reflect the characteristics and interests of the site, and to run the site. The basic components of a web site homepage should include: Header: accurately identify your site and company logo; Email address: Used to accept user inquiries; Contact information: such as ordinary email address or telephone; Copyright information: Declaration of copyright owner Wait. Watch for reuse of existing information. Such as customer manuals. Public contact documents. Skill manuals and databases can be easily applied to the company's Web site.Third, the layout of the website
Anxiang webpage design as a visual language should pay attention to the layout and planning. Although the planning of the homepage is not the same as the floor plan, they have many similarities and should be used and learned. Layout planning expresses harmony and beauty through the spatial combination of text and graphics. An excellent Anxiang web designer should also know which paragraph of text and graphics should be where to make the entire page bright. Multi-page site page layout planning requests reflect the organic connection between pages, especially the order and content between pages and within pages. In order to achieve the best visual representation, the rationality of the overall plan should be emphasized so that the readers have a circulating visual experience.Fourth, the role of color in the design of Lintong website Color is one of the elements of art. In Anxiang webpage design, different colors are combined according to the criteria of harmony, balance and emphasis. Match to make a beautiful page. According to the influence of color on everyone's psychology, use it reasonably. According to the color memory criteria, generally warm colors are cooler and more memorable; colors also have associations and symbols, such as red to mark blood and sun; blue to mark the sea, sky, and water. Therefore, the virtual storefront that plans to sell cold food should use elegant and quiet colors to make people feel cooler psychologically. There is no limit to the number of color applications on the page, but multiple colors cannot be used without restraint. Generally, one or two main colors are determined first according to the request of the overall personality. For those with CIS, the VI should be used for color use.
In the process of using color, we should also pay attention to one issue: because of the country and race. Religion and worship are different, and the geographical location of the day. Differences in cultural culture, etc., different people have great differences in the degree of likes and dislikes of color. Such as: children like intense contrast. Bright colors with distinctive characteristics; people who live on the prairie like red; people who live in the downtown area like light colors; people who live in the desert like green. Consider the background and composition of the main readership in your planning.Five, page form and content are unified
In order to arrange rich meaning and various forms into a unified page structure, the formal speech must conform to the content of the page and reflect the rich meaning of the content. By using means such as contrast and harmony, symmetry and balance, rhythm and rhythm, and white space, the overall balance is established through the interrelationship between space, text, and graphics, and the beauty of harmony occurs. For example, the symmetry criterion in the page planning sometimes makes the page look sluggish, but if you participate in some dynamic text, pictures, or use exaggerated techniques to reflect the content will often achieve a better effect. As the basic elements in visual speech, points, lines, and faces must be interspersed, complemented, and complemented to form the best page effect. The use of dots, lines, and areas in Anxiang web design is not isolated. Many times they need to be combined to express a perfect planning mood.Composition of 3D space and virtual reality
The three-dimensional space on the network is an imaginary space, and this spatial connection needs to be changed dynamically. Spatial factors such as the proportional connection of pictures are reflected. In a page, the visual effects of images, text orientation, or page orientation changes are different. The spatial hierarchy formed by the superimposition of pictures and text is still rare. There are more standardized and concise pages on the Internet. This superimposed arrangement can produce a strong rhythmic spatial hierarchy with intense visual effects. The most common on the page are the spatial relations that occur in the top, bottom, left, right, and middle positions of the page, and the spatial levels that occur when the sparse positional connections occur. These two positional relations give flexibility to the spatial levels that occur. Make people feel relaxed or urgent. Now, everyone is not satisfied with the two-dimensional web pages compiled by HTML speech. The temptation of three-dimensional international attracts more people. Virtual reality wants to show its attractive style on the Web, so VRML speech is presented. VRML is a goal-oriented language. It is similar to the HTML language used by Web hyperlinks. It is also a text-based language. It can run on multiple platforms, but can serve more virtual reality environments.Seven, the use of multimedia functions
One of the advantages of network resources is the multimedia function. To attract the reader's attention, the content of the page can be reflected by 3D animation, FLASH, etc. But pay attention, because of the limitation of network bandwidth, you should consider the transmission speed of the client when using multimedia to reflect the content of the page.Website Testing and Improvement
Quiz is actually a process of simulating a user asking a website to find problems and improve planning. Watch out for getting users to take the site quiz.Nine, content updates and exchanges
After the company's Web site is established, the content must be continuously updated. The site information is constantly updated to let readers understand the company's development trends and online positions, etc. Together, it will also help the company to establish an outstanding appearance. On the company's Web site, it is necessary to carefully reply to the user's email and traditional contact methods such as correspondence. Telephone inquiries and faxes to answer questions. It is best to classify the user's intentions, as generally understood before sales. After-sales services are handled by the relevant departments, and visitors to the station experience the company's true existence and trust. Be careful not to promise what you can't achieve, and don't implore users to enter information or list a lot of phone numbers that you can't answer in time before you can really handle the reply. If visitors are requested to voluntarily provide their personal information, they should publish and carefully fulfill their personal privacy commitments.Ten, the rational use of new skills
The new Taoyuan webpage production skills will be presented almost every day. If it is not a professional site that introduces network skills, you must use the new skills of Taoyuan webpage production reasonably. Do n’t turn the website into a skill booth for making pages. Always remember the convenience of users Getting the information you need is the most important. For Lintong website designers, they must learn to follow the new skills of Anxiang web design, such as Java, DHTML, XML, etc., and reasonably apply them to the planning according to the content and form requirements of the website.