First, the purpose of corporate website construction
is for display or for network marketing (so-called corporate e-commerce).
If it ’s just for display, just make the page beautiful and attractive enough. You do n’t need to update the content often and do n’t think about seo. When a customer calls in a traditional way, we just need to tell the other party the URL. All transactions are still completed offline. The website is just a virtual booth. The real publicity is still from traditional channels, including brochures, business cards, POP paintings, etc. The company's website is marked on these traditional media. When customers are promoted by these When attracted, these URLs are entered on the computer to enter the corporate website for detailed understanding.
If it is for online marketing, the thinking of corporate website construction
will be very different. The seo factor should be taken into account at the beginning of the website design. Even if you are ready to spend money to promote the site, you must not consider seo because We cannot and cannot afford to buy too many long tails. In addition to spending money to promote our main keywords, we also need to use seo to make a lot of long tail keywords in order to attract more targeted traffic. We know that long The conversion rate of the end words is higher than the keywords. I heard the boss said that the long tail word of "get the goods" is 360,000. What an amazing number, this is like when they released 360,000 salespersons. These salesmen will serve the company for free for a long time once they are released. Although each long-tail keyword does not bring enough traffic, the amount of traffic and conversions brought by the formation of the United States is also amazing due to the large amount of long-tail keywords. of.
Second, the enterprise website construction is to choose existing popular programs or develop programs by yourself.
If the enterprise is big enough and strong enough, it is recommended to develop the program, because the developed program can better highlight its own characteristics.
In fact, it is also possible to choose the appropriate open source program. There are many different website programs now. As an enterprise website construction, it may be any kind. The key is to choose the most suitable and be able to make its own characteristics. Many of the current websites are model production, just like the same company is in mass production and production, but the same website has changed its logo. It cannot visually impact people. The same things are seen a lot and make people Visual fatigue, so when choosing a program, there is no fixed program. The key is to make your own characteristics. You must be different to show the true character of the hero. DedeCMS Enterprise Edition is okay. Some people have used Z-blog and WordPress ... Different thinking collisions will definitely have different sparks, depending on how dazzling this spark is.
Third, corporate website optimization
is to hire someone to optimize and outsourcing.
This issue depends on the company's organizational structure. Seo is a long-term and permanent job. If the company has a network department or computer center, it is the responsibility of this department to do this job. This situation is beyond the scope of our discussion, because As far as I know, general SMEs do not have this department. At least this is the case here. The website production of SMEs is outsourced. After being online, the outsourcing company will maintain it in the future. As long as the website can be opened, the outsourcing company is OK. They are not responsible for SEO. The following analysis is made on the recruitment of optimized personnel and optimization of outsourcing:
It is suitable for the long-term characteristics of seo, the management of its own company is more convenient, the flexibility is more, the content made is more suitable for the company, the corporate website in the optimization process can better reflect the characteristics of the company, can better promote the company, get better Conversion rate, but sometimes it may be limited by the technology and execution of the recruiter, and the results are too slow. An employee of mine is much more expensive for the company than outsourcing.
Outsourcing generally refers to outsourcing to a team or a person with rich experience and strong execution ability, can quickly make the ranking, and is relatively stable within the contract time, saving time and energy for the enterprise. However, due to the different methods used by professional seoers in the process of optimizing the
, it may have a bad impact on the company. The responsibility of seoer is to make the words of the agreement and have a good ranking within the time specified in the contract. Therefore, the methods they use are opaque to enterprises, and some may use black hats.