With the change of people's lifestyle, the proportion of e-commerce in social retailing has gradually increased. E-commerce websites have become a hot spot of concern for enterprises and small sellers and webmasters, and have become one of the main ways for everyone to get rich.
Although Jack Ma occupies a major market share, things are changing rapidly and it is difficult to predict. Who could have thought of fast food delivery in the past? To borrow Ma Yun's words: dreams still have to come, just in case they come true. So what are the main points of e-commerce website design?
The first point-responsive design
Since most buyers are accustomed to using mobile phones for shopping, e-commerce website design must ensure that the mobile user experience is good enough. There are generally three ways to achieve this. The first is the development of APP. Although the cost of APP production has increased significantly, the promotion cost of APP has increased sharply. Many companies have invested millions, and there are few real active users. It is really difficult to promote APP. The window for APP promotion has been closed, unless you have several tens of billions to push. The second is to make another mobile website, but the two websites involve two databases. Data synchronization is a difficult problem. It takes a lot of cost to solve it, and the two domain names are not good for Baidu SEO. The third is responsive design. A website provides corresponding typographic interfaces for different devices of visitors. Both PC visitors and mobile visitors have a good user experience. The use of a shared database also avoids the trouble caused by different databases.
The second point-clear navigation design
This needs to distinguish the number of product categories. If it is a large online store with many product categories, you need to have clear category navigation and keyword direct search (preferably fuzzy search with fault tolerance), and some products can be classified into several categories, such as belts are both clothing and gifts Black fungus is both a food and a toy. For the convenience of inventory management, do not repeat the release, but can appear in several categories at the same time. If it is an e-commerce website with a category, you can consider using map-based navigation. For example, children's clothing websites can use picture navigation. A big boy represents older boys' clothing, a little girl represents younger children's clothing, and a baby represents baby clothing. Click on the picture or the text next to the picture to enter the corresponding category. The biggest benefit of picture-based navigation is that it facilitates users to enter their target category, shortens their judgment time, unnecessary thinking, and can improve the user experience, especially welcomed by the young and disabled .
The third point-convenient picture upload and replacement
We all know that pictures are the key to improving the conversion rate of e-commerce websites. Most companies or small sellers do not use website technology. Simple FTP is not convenient. Background uploading is more popular. Users and website design cannot be used in website operations. Comparing with the teacher, we must consider the website design based on the user's ability, and the picture should be replaced by two solutions: upload and separate upload. Another upload needs to keep the two pictures in succession. In the future, the old picture can be restored and replaced. Not only the website program size, but also do not need to change the picture path, which is beneficial to SEO.
The fourth point-small pictures for mobile phones
Due to the traffic problem of mobile phones, the pictures on the PC often reach several hundred K. If a large number of pictures are downloaded, it will consume a lot of traffic and the user experience is poor. Using small pictures for mobile phones can solve this problem. Although the resolution of mobile phone screens is now It has risen sharply, but after all, the physical size is small, and the difference in the size of the picture is smaller than the PC side, so the overall trade-off is to use a mobile phone-specific small picture for a better user experience. It is estimated that it has to wait.
Make text links, make ALT tags for pictures, do breadcrumb navigation, title and description, reject unnecessary pop-up windows, eliminate flash, JS and frame frames, use CSS + div, streamline code, Remove invalid codes, automatic keyword page generation, and open forums. Forums can not only retain and increase repurchases for active users, but also improve SEO performance, but note that not all industries are suitable for opening forums, such as outdoor equipment e-commerce websites Fishing equipment e-commerce websites are more suitable for opening forums.
Sixth point-data processing capabilities
Data includes user data, such as registration, phone number, Alipay account number, shipping address, IM number, birthday, shopping habits, etc.
Commodity data includes the category of the product, the relationship with other products (such as similar products, supporting products), the sales volume of the product, the transaction price, the inventory, the sales rate, the profit rate, and so on.
The ability to automatically generate data reports? This involves the inconvenience of revealing trade secrets. In short, this is a selling point of e-commerce website design.
Seventh point-preset promotions
Such as big turntable, one dollar purchase, discount season, pre-order, crowdfunding, credit voucher, automatic cash back for old users, point card, find someone to pay by sharing, cash coupon sharing and so on.
Eighth Point-Visitor Statistics Function
Through the analysis of visitor behavior, you can determine what products the user is interested in, and what products are interesting, but the transaction rate is low, and then can be targeted to change.
Ninth point-load balancing
Baidu Cloud Ali Cloud Tencent Cloud
Once the number of online users reaches several thousand at the same time, the website burden will be very difficult. At this time, load balancing is required to ensure that the website does not crash and avoid losing customers. As for the bandwidth, it is relatively easy to handle. It is enough to spend money to increase the bandwidth of the server. Baidu Cloud Alibaba Cloud and Tencent Cloud in the server are both very good.
Credibility is the lifeblood of e-commerce. Ma Yun uses Taobao to rely on two treasures. One is free for sellers and the other is credibility. Reliability is based on Alipay and claiming full compensation. The conditions of ordinary e-commerce websites are limited. They can only be recorded, recorded by the company, produced by the company, and produced by the media.
As for other payment methods, shopping carts and other things are important, but they are known to all people on the planet, and they will not be nonsense anymore.