The importance of color matching to the website in the construction
of the website is estimated that no one cares about it, but asking where it is important, most people will definitely think it is beautiful, and it is undeniable that it does not involve marketing and promotion, and it is indeed beautiful The color tone of the website reflects the most important value.
But what about marketing and promotion? Many psychological books about colors and buying habits. As network marketers and e-commerce merchants, you should understand and understand the basic rules of color, and what these laws represent, and what help and unexpected gains can be brought to us.
1. Nearly 93% of customers will first consider the color and appearance of the website when accepting advertisements or choosing and buying.
The meaning of this survey is not only that the decoration of the website should be beautiful, but in fact, the most important thing is that the color should be decent, and that customers should feel that this is authentic, brand, powerful, and intimate.
Because on the Internet, customers generally lack trust, so we broke down the customer's trust at the first glance, so for our marketing and promotion, we won the first step.
2. Nearly 85% of customers said that color is one of the most important factors when buying products.
This should be very common in the field of e-commerce, and it is well understood, because many customers just buy the product because they look at the product color and feel good. This can be easily seen in the evaluation of many products that sell clothing, such as: the actual object is darker than the website, the physical object is not as good as the website, and so on. Whether the product is good or not, the most important thing is to modify the color of the product and match it with the background color to give customers a visual experience.
3. Comprehensive analysis of relevant data, if the color match is reasonable and appropriate, the brand's popularity will increase by 80%.
This can be seen in many e-commerce online stores and individual B2C websites. If an online store or website has fancy colors, the background color is noisy, or the color matching is not handled properly, even if it is a well-known brand, this website will be considered It is not a cottage, because the visual color has reflected the rough and imprecise. On the contrary, if it is a small brand, but the color of the website and the online store are uniform, with its own style, the color is visually delicate and fine, then even if it is a small brand, customers will doubt whether this is what she missed. , Or an unknown brand that is unknown.