The general website header, the left is the company logo, the right is the contact information, etc., and then open all the pages in the website, this is the header, this is not a scientific SEO, for example, open an internal page, the company ’s Product description, if the contact method of the head is changed to some important information of the product, it will be beneficial to the user experience, and at the same time, it will not make search engines feel that the website's trust is too high, thereby increasing invalid inclusion.
Second, the text structure
Some websites have a full-site menu on the left and a few pictures on the right. Opening the product page is also the product menu on the left, the product picture on the right, the product introduction is the same, and the news page is also the list on the left of the menu. This kind of website construction is not to say that it is not good, and users may also look good, but it is not good from the perspective of search engines, because the similarity of the entire site is too high. It is recommended that the menu be placed vertically on the homepage, the product page should be yellow, and the news page can be placed on the right.
Third, the footer part of the website is the same as the website construction. Except for the footer content on the homepage, the inner page is as simple as possible. For example, as long as the friendly link appears on the homepage, the inner page can be canceled completely. Because users browse internal pages mainly to find information, the role of the homepage is to rank. So treat them separately.