Your form is one of the most important elements on your website, including your users and company. At their best, forms interact with visitors and are user-friendly. Good form encourages visitors to fill out their feedback, subscribe, book and register.
In the worst case, the form is bulky, difficult to navigate, and detracts from the overall feel of your page. How can we create intuitive and efficient website forms and how can we drive business value?
You may also want to read 10 ways to optimize forms for mobile devices.
Get leads from Google
Our favorite search engine has seen a lot of algorithm updates over the past few years, all of which are designed to make it easier for users to find what they want.
Recently, Google tried to make search more like chatting with friends. Users now expect to get what they are looking for by using everyday language. This has spread to web design, and visitors expect human factors in coding and machine learning.
This has led to an increase in natural language user interfaces and natural language forms, with the goal of obtaining user information in a more humane and attractive way. Companies seek to reflect the psychological processes of users, rather than the traditional (and rigid) representation of traditional forms.
Customizable templates and pre-built plugins make it easier before. Although intuitive forms have a lot of frustrating design, best practices still determine how, when, and where users view forms on your website.
Best Practices for Form Use
Where and how do we render forms in the most useful way for users (and your company)? Please follow these guidelines:
1. Request only the required information and follow the logical format
The best form is not a request for information, but a conversation, as shown by natural language processing. As with any logical conversation, it should follow the communication between the user and your application (or website). Achieve this goal:
Ask questions from the user's perspective. This includes presenting information in a meaningful and logical way (as we do in conversation). If there is no meaningful order, arrange the options alphabetically.
When you create a form, ask why you ask each question and how you plan to handle the information. This helps eliminate unnecessary issues and increases the likelihood of retaining user attention. Reducing user effort is the most important step in improving completion rates.
2. Use single-column format
Your form should only contain the required information, which should be short enough to use a single column format. Horizontally adjacent fields require the user to scan in a "Z" shape, which slows understanding and creates a user's attention lag. The best form has a clear way to do it-direct pages.
3. Minimize input effort
Make every effort to minimize the number of input fields and user input effort, especially on mobile devices. Drop-down menus, check boxes, and radio buttons not only minimize user effort, but also resolve errors inherent in typing, especially on mobile devices.
4. Field size and input data
Perform steps to ensure that the field size is proportional to the requested data. A recent study of electronic stores found that 79% of users abandon their shopping carts at checkout.
one of the reasons? Confusion about field size. Research has shown that if fields are too long or too short for the amount of information needed, users want to know if they are filling out the form correctly. This is especially true for card verification code fields. Make sure your information fits comfortably in a given area-not too big, not too small.
The payment checkout form was created by Heiqi.
5. Flexible format
Some forms require data with different correct representations. For example, the phone number can be 123-456-7890 or (123) 456-7890. Make your format accept demos of any phone number.
The same applies to birthdays and reservation dates (you can display as a drop-down menu calendar). Our goal is to provide users with as many flexible options as possible.
Form Field by Lacey Ankenman.
6. Optional to required fields
Ideally, every data entry on your form is required (since you only need to provide the necessary information). If you must include optional inputs (an example might be a building unit or apartment number in the form of an address), be sure to mark it as.
A common practice is to display a red asterisk next to the required information. If you include optional fields, limit them to one or two.
8. Cancel reset error
There was a convention to add a reset button to the form, but we recommend against it. Imagine the frustration of completing a form, with only accidental hits resetting and losing all your work!
Will you fill out the form again or just close the window? We think so. Avoid this by removing the reset button from your form-it's more harmful.
9. Tempt your users to fill out a form
One key to getting users to fill out a form is to make them want to. Here are some examples of how your site can attract users to fill out forms:
Provides a list of user benefits for form completion. This could be a range of benefits, features, or the way you help your customers. It may even be a promotional code for future purchases after completion.
Build credibility of your brand by providing social proof (for example, customer testimonials or impressions near your form). This shows that people rely on you to provide the necessary products or services. It also helps to create a person-to-brand connection-including picture drives home.
Tell users in clear language that you take their privacy seriously and that they do not receive any spam.
Multi-step form by Michael.
10. Create a compelling CTA
The importance of your call to action cannot be underestimated, as this is the first step in the conversion process and forces users to click on the sign up button. Let users know what you do, why they need you, what keeps you apart-and do it quickly. It sounds like a high order, but these tips will help:
Put yourself in the shoes of your customers. Change a word in your CTA content: convert your "you" to "my". A recent study found that this simple switch increased conversion by 90%.
Be bold. Use colors, shapes, fonts, words, and placements to attract users' attention. Choose a striking contrasting color that clearly conveys an action to your visitors.
Consider placing your CTA in the main navigation or footer for display on your website.
Intuitive forms create business value
Forms that attract visitors and are easy to complete can bring more time to your web pages and ultimately attract more customers to your product or service. The importance of good form cannot be overstated.
Draw forms for your users with a compelling CTA and easily navigate your forms using natural language. This will attract users to complete your form, which will lead to more business in the future.