In the design industry, everyone has generally realized that a rule that is no longer a secret is that when it comes to website design, simple and clean design is often better. The idea is that a simple, easy-to-understand, and easy-to-use interface is more likely to turn visitors into active users and return to your site later.
But how to simplify your website? Even if you aren't building something new from scratch, the trick is to set goals and then look closely at how they reach the audience or visitors. In this process of expression, what you want to make sure is to eliminate in time anything that prevents him from passing on. Any element that hinders the user's understanding should be removed from the design.
This is what we are going to study today. Maybe, using some techniques, you can simplify your website design more accurately. These ideas apply to existing websites and new versions.
1. Focus the call for action
Every website should have an ultimate goal: to prompt each visitor to take action to do something immediately after a visit. Therefore, in web design, this goal should be eye-catching enough, so that every visitor enters the page and is "struck into the heart", which is obvious.
The call to action needs to be clear and large enough to be displayed where May 1 can become the focus, so that users will never stay away from key clicks.
2. Simplify the number of web pages
Does your design include pages and information pages? Does it need it?
Simplify your content into manageable sections, but don't let users click too many pages. Keep everything related together for easy reading and flow.
Remove pages that contain old, outdated information or only third-party widgets or maps. (These elements can often be incorporated elsewhere.)
3. Try to use a color palette (don't use too many colors because the page is too cluttered and too jumpy)
Although traditionally, rich colors can make a page more lively and interesting and attractive, but if it is not well controlled, it may become a devastating existence. So, stick to a palette or use only two or three color families around it to help maintain color control.
If you want to be super simple, then consider a monotonous palette with only some tones and monochrome tones. You will find that the original webpage design is as simple as it can be, and it is so beautiful that it is not too dazzling visually and distracts visitors. At the same time, it is very easy for visitors to focus on the information that the page conveys to users. The principle is that fewer colors put less psychological load on visitors and help create a more harmonious and organized look. Allows almost anyone to appreciate the simple beauty in a busy life.
4. Select standard navigation
Although hiding or replacing navigation styles may look cool, for now, these stylish options are not as friendly as you would expect. Any deviation from the "normal" user model can be a bit harsh and can make it too difficult for users to move around the site. Choose standard mode so that your website is easy to use.
With that in mind, the standards are pretty lean. The standard for regular navigation is that the style uses top or pop-up navigation with three to eight menu options. Forget those large navigation menus that were once popular. Unless you are a major e-commerce retailer, there is no reason for every page in the design to have a place in navigation.
5. Consider the 80-20 rule
Thinking about the 80-20 rule is a good place to start when you are ready to make design changes. You can think and implement rules in two ways:
Keep in mind that using just 20% of the elements on almost every website can cause visitors to continue with 80% of the remaining actions, which means that a few calls to action, buttons or other user interface elements will generate an important part of user interaction. This is perfectly normal.
With that in mind, when you update or rethink your design and make changes, focusing on the top 20% is completely better than changing the remaining 80%. The 20% elements you may want to consider include the same elements that generate the most clicks (CTA, traffic channels, and images). Blank space is another important factor.
Does it feel familiar with the 80-20 rule? It is also called the Pareto principle or very few laws. It was developed by economist Vilfredo Pareto, but has applications in all disciplines.
6. Try to give purpose to each element
Icons, pictures, and all other user interface elements should be designed with a purpose in mind. (Just think about how to click the Facebook icon, not the page that links to the brand.)
Don't use them just because they make the page more personal and unique. This idea should be transformed, and applications must be based, that is, only plan and use components when they are available for actual use and purpose in the overall design.
7, pay attention to typography
Good typography on a page is like using color-less is more.
The easiest to read fonts are standard shapes, uniform stroke widths and no rich decoration. The entity type series offers options so that you don't have to look for extra fonts if you need to add emphasis to a specific lettering. The letters need to include sufficient readability and contrast with your background.
It started with just two fonts. One for the main text on the website and one for display use. This is what you need.
8. Reverse text size
When you are considering typography, you can increase the font size. As the screen grows larger, what you want to make sure is to make it easier and clearer for them to see your message, rather than adding more text to the page.
Although this may seem less intuitive on a mobile device, the same is true. Larger fonts are easier to read. Forget that old adage, everything is above scroll. Although keywords should attract users to scroll, not everything needs to be on the first screen. What users know about a page is continuous and used to scrolling, especially when they look at the website on their phone.
9. Create invalid replication
Although typography can make a huge difference in determining how simple and simple your design looks, practical words are just as important. Every word should convey the same meaning as your vision, so there is a unique consistency.
Edit the copy. Then edit it again.
A website is a readable form of communication medium. Make sure your conversation with your visitors is what you expect with a clean, concise, highly readable copy. Create a smooth tone, using words and languages that appeal to users.
Then edit it again and remove every unnecessary text.
10. Break the rules, but only one
The rules mean being broken. But only one rule can be broken.
If you want to do something different, don't be obstructed by thinking about how to use many different or unusual elements. All you have to do is focus on a more complicated or unusual thing, and you can create interesting web design while avoiding getting the stress and incomprehension of visitors.
Sounds simple, right? (Just don't fall into a common trap and do too much.)
Summarizing a website design that is too complex or "complicated" can hinder the way you communicate with your users. Remember your conversion goals and how you want your users to handle the design. Whether it's filling out a form, downloading an app, or buying, every design element should emphasize reaching this destination.
Remove all irrelevant design elements and stand this way. Users like a clean, simple and easy to use design. This is especially true on smaller devices, such as phones, and keep in mind that cluttered and complex designs can instantly disrupt the user experience.