If you make a simple website, almost anyone who knows a little bit about programming can do it, but if you stand on the user experience, it will be a lot more difficult. For example, you can add a search function to the website to integrate your own business. The colors are synchronized with the website, and the overall design of the website must conform to the look in your mind ... Then, at this time, you need to find a professional network construction company to do it, and an ideal website should meet the user experience, then, What can a website do to satisfy the user experience?
Opening Taobao's website, no matter how many products do not feel messy, and opening other similar Taobao websites, I feel uncomfortable to see, why is this? First of all, after many years of operation, Taobao's website has left that kind of "clutter" in the user. At the same time, Taobao relies on a powerful server, and even if it messes up the user experience, it rarely feels like a card. While other small websites imitate Taobao and make it look like Taobao, they can't do the essence of Taobao. A successful website should give users a first-mover-first feel, at least, after opening the website, it feels good visually!
Navigation design is a website that guides users to the path. For different users, the purpose of accessing the website is different, and how to meet their different needs. Through a clear navigation design, the problem can be solved fundamentally. The navigation design can make the seemingly cluttered website at once Class. However, for the website, the design of several columns of navigation is a confusing problem. I once saw a small video website that only did three navigation designs: latest, pictures, and video. For a corporate website, the navigation design has two columns, the top is the content product path, and the bottom is the contact information. Maybe this design has its own rationality, which way is more in line with the user experience, can only be experienced and tried repeatedly in the process of website operation.
Alibaba focuses on the cloud service platform. Many well-known websites have purchased Alibaba Cloud. Alibaba Cloud is also one of the projects that Alibaba Group has the highest revenue increase. The services provided by Alibaba Cloud are actually similar to the space of a website. The speed of website access is fast and slow. In addition to the speed of the website, it also has a lot to do with the space server. In addition, there is also the domain name and keywords of the website. Relevance affects the user experience of the website more or less. In fact, this topic is not new, but space service providers and network operators are working hard to make their space large enough and the Internet speed is fast enough. So, do you still maintain the inherent thinking in the choice of website performance?
Websites need content. I saw that many websites do news marketing, but when they open their websites, they can see gorgeous text, but they do n’t see a little bit of text content. Some websites add a lot of products. The content of the website is mainly based on product updates. Lord, the product is also a content update, but there must be a little text description! The difference is absolutely thousands of miles away.
Everyone knows that content update is a difficult thing, and how some websites take lazy behavior in content update is simply a few hundred words, no readability, and even what is written is difficult to understand. This kind of content is better than copying it directly to other websites, which is more in line with the user experience. However, if you really do, you have to change the title. The same content, different titles, user click effects are very different.
Content is hard to do, but how can a website without content retain users? Obviously, content is a barrier that a website can never pass!
Site search function
Does the website need to do a search function? In the era when the forum website was more popular, many forums have added a search function. Although the experience is not so good, in the face of a website with a lot of information, adding a search function can still solve a lot questionable. Whether the design of the site search is easy to use directly affects the user experience and thus the marketing effect of the website.
Website social features
The above five user experiences are mainly based on the user's visual experience. Nowadays, the Internet has developed to this day, and more people like to communicate with people behind the website. For example, the popular Internet celebrities last year, such as some from the media. Heat, this shows that after the network unveiled its mysterious veil, it finally has to be attributed to the interaction between people. The website does not need to communicate with users. For a well-functioning website, there are more than a thousand visitors every day. There must be some users who intend to use the chat tool to understand the products of the website. Then, the social function of the website is indispensable in design Now that the WeChat public account market is so large, it is actually making up for the lack of social functions of traditional websites.
In the Internet + era, websites already exist like air. How to make users perceive it? Simple and rude to make a simple page, there is no new idea in website design, the function of the website is not fully developed and understood, and even the understanding of the website is still On a simple level, then, such a website is just a money maker and has no marketing value!
Sixth, the interaction design of the website improves the user experience.