The construction of
such as Mingyige's professional manufacturing and promotion websites, etc. For the company, it is a high-efficiency investment that bypasses the category. So what are the characteristics and functions of our promotion website?
1. The direct role of a promotion website is to get sales leads or sell goods, that is, to get an order. On the back, the promotion website is originally for a specific promotion policy, which can promote the company's promotion thinking and promotion. The method is integrated into the development of all websites, including the process of planning, planning, and online operation. Promoting Website Website Construction of the
well-known brand Deep Web thinks that promotional websites have very great advantages for small and medium-sized companies, as shown in the following points:
1. Network-wide promotional functions Each promotional website will be equipped with website customer service, website hotline, company email, homepage advertisement, electronic map. These functional modules, the specific functional analysis is:
Website customer service: website customer service, online grasping the sale timing, combined with QQ, MSN online functions; customer service hotline: 400 national toll-free hotline, sales / service ministry direct phone, mobile phone; company email: consistent external image, convenient internal processing, company post office Fundamental preparations; advertising promotions: online advertising campaigns, latest promotions, building a promotional atmosphere, and grasping online timing; electronic maps: let customers easily find you, improve integrity, and lead cloud officials to let users feel good.
2. User experience The promotion promotion website has made great efforts in user experience. Any operation that has a reason for user experience will be added to it. For example, the speed of website visits, website structure optimization, website content compilation, website personality planning, and website credibility display. , Website contact information, etc.
Visit speed: Whether the homepage is FLASH or large images, domestic multi-route visits, server stability; Website structure: Is the navigation bar clear, and the overall structure is suitable for promotion needs; Website content: Is it an outstanding company advantage, product advantage, Service advantages; Website planning: coordinated color matching, strong professionalism, and better handling of details; website integrity: certificate of talent, honorary certificate, third-party certificate; contact information: each product and information page has a direct contact method, Convenient customers find you the first time.
3. The purpose of website SEO optimization is to have a good ranking in search engines. Here we need to optimize the title of the website, optimize the content, optimize the key words, and so on.
Title optimization: Does the homepage, product page, and news page perform targeted key word optimization? Content optimization: center key word content repetition frequency, content update rate, content originality; key word optimization: company SWOT analysis, advantageous products and services Key words list.
4. The easy-to-operate background management system is the key to the success of the promotion website. A good background has an approved management system, news release system, commodity system, online message system, etc.
Backstage management: Uniform website handles backstage login to facilitate the whole site processing; News system: timely release of company news, career news, and career-related common sense; Commodity system: self-handling of goods, convenience, ease of use, timely correction of goods and service information Online inquiry: Interact with customers and get the most direct and actual data directly from the front line, which is conducive to shopping mall decision-making.