With the advent of the Internet era, more and more companies choose to make their own official websites. Not only can customers who know their own company understand their main business and services; it is important that customers who do n’t know their own company can find themselves online and then contact the business. The launch of a website is just like a newborn. It requires a lot of preparation and design work in the early stages, including the choice of domain name host, website design and planning, how to choose a network company, and so on. Next, Xiaobian combined his five years of Internet experience, the steps to build a website, and discussed with you to see what must be paid attention to.
First, the choice of website domain name For the website, the domain name is very important. The first step in making a website is choosing a domain name. Changing your company's domain name arbitrarily will lead to the demotion of search engines, which will affect the loss of website traffic. Therefore, the choice of domain name must be carefully considered. Once registered, it is best not to change it randomly.
A good domain name is very conducive to the company's Internet marketing. A good domain name not only allows users to remember, but also reflects the strength of the company, thereby increasing the visibility of the company and increasing the trust of customers. It has been proved in practice that a good domain name will bring you more traffic and indirectly leave you a lot of advertising costs.
The most common international suffix for website domain names is .com / .net / .org, and the common suffixes for domestic domain names are .cn / .com.cn. Selecting a friendly domain name can produce the most effective results.
Second, the choice of virtual hosting Virtual hosting refers to the space that stores the content of the website, that is, virtual hosting space. Group companies can purchase independent servers for their own operations. Generally, small and medium-sized enterprises can meet the requirements of virtual hosts. Now many web companies will give away the use of virtual hosts for websites. You can compare them before choosing.
Third, the website design and procedures The current mainstream website programs are generally: ASP, JSP, PHP, etc., the performance of different website languages developed slightly different, currently the most used should be the PHP language. If you are a master, you can write your own code. If you are "little white" but have sufficient funds, you can set up a network team yourself. It is best to recruit programmers and artists yourself, but it will cost a large part of the funds. For companies that are "little white" and don't have much capital, they can choose to find a reliable and responsible website construction outsourcing team. It is best to leave the so-called professional affairs to professional people.
In addition to the website's core framework, a complete website also has a website front end, LOGO, section classification, banner, advertising space, and so on. Nowadays, search engines pay more and more attention to user experience. Therefore, companies need to focus on the exquisite degree of website design, website opening speed, optimization of website URL, whether the background can generate full site html and so on. All aspects need to be considered during the development process.
Fourth, the website later maintenance After the website is completed and online, the whole step is completed? NO! Although the website can be opened online, it also requires regular maintenance of the main website content. During the website maintenance process, there are often some hackers' attacks, and vulnerabilities and other problems will occur. Therefore, the website must be regularly patched.
V. Internet marketing promotion There are many ways of internet promotion, and the overall purpose is to increase the website traffic. Some of the free promotion methods include Baidu Know, Space, Q & A, Baidu Post Bar, tires and other channels; the promotion of spending money is Baidu SEO optimization, which is charged by word, and there are some online companies doing bulk keyword promotion Visitors can find your company's product information with hundreds to thousands of keywords.
The above five points are the basic procedures for a company to make a website. I hope it will be helpful to everyone.