Many customers will ask, do I think other companies make hundreds of websites? The answer is, that ’s not a professional site, it ’s a self-service template site. In order to make it easier for everyone to understand, let ’s use an analogy. The self-service template site system is like a stand-up shot. You can use it to shoot out This photo, but you can hardly expect it to take excellent photography, although it is very simple, no one may use it for wedding photography.
Self-service intelligent stationing is where the user logs in to the online sharing channel of the service provider, selects a set of satisfactory templates, and then sets up detailed programs and some basic features, fills in relevant materials and information, and uses the existing template module to quickly generate a Simple website.
A professional website is a professional website that is designed according to the detailed requirements of customers and the company's products and services. It is tailor-made, and a professional website that fully displays the company's style and fulfills the company's e-commerce function needs is planned.
The biggest difference between professional website and self-service template website is that professional website has its own personality and function customization. Most of the self-service template website is based on a model that cannot be used for online marketing. All companies are applying their own system. The advantages of setting up a website are also clear. Two words: cheap, because there is almost no cost in itself, only a ready-made program can automatically create countless similar websites, and there is another advantage, which is also outlined in two words: Speed. Just like the ad words of most smart website: build your website in three minutes! The self-service intelligent station provides a cheap network channel for small companies or individual sohos, and also gives many small companies the courage to test online marketing.
Do n’t kill everything with one stick. Existence is reasonable. Intelligent self-service stations will continue to exist and develop for a long time, and their functions will become stronger and better. It is also a low cost for many brothers to test the Internet station for the first time The choice, of course, is that for a company that values the online image, it is difficult to bear the simple function, and maybe even the same as other hundreds of company websites.
However, the shortcomings of the self-service platform mode are:
I. Cannot be transplanted freely. Since the handling and maintenance work must be completed on the server of the service provider, the user's website is also tied to the server of the company, and the user cannot be transplanted freely. Since each website has no independent database and background, it is not portable and needs to be bound to a fixed server. Once this server hangs or the network company is closed (network The speed of company closure can be described as a flash in the blink of an eye), and your website, including hard-to-upload products and pictures, is completely gone.
Second, the lack of personality can not reflect your company's image. Most self-service stations take manufacturing speed as a measure, and even put forward the slogan of "three-minute station". It is not technically difficult to build a homepage in three minutes, but users can't help but ask: Is the page built in three minutes good-looking? Is there personality? Can it reflect your product service characteristics and company image?
Third, inconvenient promotion, can not be sensitive to expand the function of self-service template station function module is fixed supply, users can not customize it, let alone promotion or secondary development. In this era of rapid technological change, with the development of the company, self-service template sites are difficult to meet the needs of the company. Once professional promotion is needed, even if it is just a simple customization of a small function, such as a material download page, new products need to set a brief Passwords are only allowed to download or check the wholesale price. It is very simple for a professional website, but on the self-service platform system, you ca n’t complete it with money, and often you need to redo it all.
Fourth, you can't modify the layout randomly. The user cannot modify the template independently and randomly. The page planned by using such sharing technology is often a rigid and similar page, which is hard to bear.
V. No or very few website code optimization self-service templates. The same set of website procedures are used for website building. Without website code optimization, it may not be possible to achieve different optimization for different professional companies. It is very unfavorable to develop e-commerce.
6. Renewal is not cheap. After the professional website is usually completed, usually only the domain name and space fee need to be renewed in the second year, and the self-service website system will cost more because of the cost of its website software. What is unbearable for people is: once you stop renewing, all your website materials will be lost. If you are a professional stationer, even if you do not renew for some reason or change the space service provider, you only need to upload the website program briefly, and you can have the original website completely from scratch at any time, and include all the original background management functions. .
In a word, if the budget allows, choosing a professional website is the company's first choice. The professional website can fully consider online marketing during the website building process, so that the company will be the first to start.