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SEM optimization tips: keyword ranking is not the first, it still works

Date: 2017-5-19 9:11:59 Popularity: label:
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Everyone knows that keywords ranked first will get more clicks and better conversion rates. However, each account has its own personality, not all accounts, and the keyword ranks first. First, the effect is the best.

01
I believe that every little lion who operates an account should consider cost. The higher the keyword ranking, the higher the cost. All rankings are linked to costs. The number one ranking is always the highest cost. If the little lions have not considered the input-output ratio, this way of disregarding costs is very unreliable. Effortless Barra's transfer to the first place, there are interviews, clicks, no effect, then the advertising costs can be overwhelmed.

02
In the first place, in addition to the high cost, users may not necessarily buy it. From the user's access habits, many people will think that the first place should be clicked by the most people. Will click in the case, so many clicks are invalid, and it is not the real target customers that are attracted. I personally prefer to click on the top three natural rankings, and then look up to the second and third place websites. The third-ranked ad slot is the closest to the natural result, and it is also the frequently-clicked ad slot, so Ranked third, I think it is also a good choice.

03
For example, in the travel industry, keywords are selected, and after one day of testing, it is found that the keywords allocated in different positions have basically no significant difference in CTR. In this way, the top four advertising spots are actually of similar value. So, the number one ad is not necessarily the best choice.

04
In summary, in the process of optimization, the trail gives the following optimization suggestions. First, use Baidu's automatic bidding tool to automatically adjust the bid to the first position; then, turn off automatic bidding, formulate a suitable strategy, and manually adjust the price; finally, perform deep optimization to find a suitable ranking position.


05
The optimization strategy is constantly adjusted to achieve the best benefits with the lowest cost. The clicks of the first place are often accompanied by the need for queries, and the second and third place are more likely to get clicks and convert.


When people buy things, they usually shop around, they are not in the second or third place, and they will also get objective clicks. In general, the position of the ranking must be adjusted according to the actual situation of your account, so as to maximize the cost savings and obtain the best results.
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