I have helped many local webmasters to set up a dating website during the years of development and sales of dating website systems. In the process, I have been communicating and communicating with many customers and webmasters. I feel it is necessary to write something. what. This article is mainly to provide webmaster friends with some good dating site operation ideas in order to better operate the local dating site.
First, website positioning is important
Since you have chosen to do or be a local dating site, then you must have a certain understanding of the industry and the market development prospects of local dating sites, so you must confirm the positioning of the site before you start.
Among the consulting clients we have contacted, there are two parts, one is experienced and the other is inexperienced. The experienced webmasters mainly focus on the practicability of the website, the key features and personalization of the website, and some detailed functional operations. And inexperienced webmasters often focus on whether the website has complete functions and whether there are enough, without actually assessing the actual needs of the website for users, and will not consider operating costs and energy.
To be a local dating site, positioning needs to focus on the basic elements of regionality, precise customer population, website features, and grounding.
It is highly recommended that you can find an important feature of the website, and then take this website feature as the main development direction of the website. For example, focusing on activities, focusing on chat rooms, focusing on open interactions, focusing on micro-dynamic interactions, focusing on dating in the same city, focusing on WeChat dating and dating, etc., grabbing a website function as the site's features, is so clear Website positioning, in terms of operation, profitability, promotion, user stickiness, and operating costs are very big advantages.
Website beautification is important
"People rely on clothing and websites rely on packaging." The landscaping and packaging of your website is a very important step for the success of your dating site. When visitors enter your dating site, the most intuitive manifestation of their feelings is that your website is well-made, and then you will learn about your website function modules and website service modules.
The page style of the dating site should correspond to the type of your website. For example, if your dating site theme is a local high-end personal dating site, then the dating site template used must match it, which can reflect high-end, high-end high-end dating sites. template.
All in all, the beautification of the website is very important, it is an important factor whether the user visits your site again.
Third, local dating sites should be grounded
Since you are making a local dating site, you need to know that "local" in a local dating site refers to a region, which can be a city or a county. The site's user population and service targets are people in this area who have a need for dating.
In the face of customer groups in this specific area, you can start from various aspects when operating the website. You must be grounded in the process of website operation, understand the local humanities and culture, and make friends and live the dynamics, through some local activities, and news information. As the entrance to the website. These ground gas operation methods can bring very good popularity and user resources to your website, and create the required dating and interaction platform for users, so that the website will be valuable. Such websites do not need to worry about making no money.
Fourth, don't rush into success, you need to make progress gradually
Many webmasters have asked the same question, what is the purpose of making a local dating site? There are various answers, profitable, profitable, order-free, hobbies, etc., no matter what the purpose of the site is, The common prerequisites are the same, first make the website.
For the purpose of making money, just after setting up the website, it is thought that the website will soon have income, which is unscientific. Because the income of the website is directly proportional to what you pay, there is the possibility of income if you pay, but there is no income if you don't pay. Therefore, a website must have the thinking and mentality of a normal person. To run a website well, you need patience, persistence, and quick success.
V. Dating Website Promotion
No matter what website you do, there will be a problem, which is the promotion of the website. In the communication and communication with many customers and webmasters, I know that the main reason for not running the website in the end is that the promotion has not been done well, or the promotion has not been effective, and I do n’t even know how to promote it. In the end, the operation stopped and the station was closed.
Local dating site promotion is actually much easier to promote than other types of dating sites, and it is of higher quality and accuracy.
It is suggested that after the website is set up and running normally, dating site owners can try to promote it by “ground push”, QQ group, WeChat group, post bar, WeChat drainage, local portal, forum advertising space, and offline newspapers, Various promotion methods, such as person-to-person transmission, leaflet distribution, and city-level events, have been used. At the same time, it can also be combined with the website's unique features to promote it. For example, it can be combined with WeChat dating platform and prepaid card to promote the website to achieve low-cost and efficient promotion effects. In addition to the local push, website SEO still has to be done, and it is not very difficult to optimize a localized site.
Speaking of which, the promotion of the website must not just stop at advertising the website, let more people know about it, and visit my website, but also establish a "website culture". After setting up a customer service system and a website service system, only after the website service is done well, can users get the recognition, form a word of mouth, a website culture, and establish a word of mouth.
Six, correctly understand the website investment
Applying for a free space and a cheap domain name, and then going online to find a free source code to build a website that can make money is still feasible seven or eight years ago, but that era has passed.
Doing a website requires a certain amount of investment in capital and energy. In addition to website construction, such as advertising, activities, delivery, personnel, etc., all require capital investment. This is why doing the same dating site project, some people can do well, some people can not do it, not because the dating site is not easy to do, but you pay less than others.
Summary: Compared with other websites, local dating sites are still very good. With accurate target groups, just needed markets, low investment and high profits, coupled with your persistence and hard work, it is not difficult to make local dating sites .