The design of banner charts in web design focuses on three aspects, namely style, typography, and color matching.
Operate according to content.
In general, when the style is communicated with the demand side, the general direction has been set. At the same time, we can ask customers for some references to further confirm the style;
Understand the needs and make suggestions.
Sometimes customers do not have substantive requirements, and we need to give advice. At this time, we need to understand the customer's corporate culture and other information, find some suitable cases for reference, and understand the customer's needs and favorite style from the communication process. Type, and then do targeted creative design;
Master Ming Ge has compiled the style and characteristics of the styles that have been operated in the past. Please refer to them ~
Common characteristics of fashion style, headlines, models, newspapers and magazines.
The focus of the retro style is traditional elements and retro patterns, such as patterns with calligraphic fonts and ink feel, and traditional paper-cut elements.
The focus of the fresh wind is refreshing, beautiful, light tones and nature.
This style is usually more of a dark background, with some more texture elements and light and shadow effects.
The simple style is characterized by minimalism and large space without any excessive decorative elements. The overall feeling is very breathable.
The so-called typesetting is to adjust the position and size of visual information elements such as text, pictures, and graphics on the layout, so that the layout achieves beautiful visual effects.
The related content of the alignment principle should be aligned, so that the user can quickly move his eyes and see the most important information at a glance.
The aggregation principle divides the content into several areas, and the related content is gathered in one area.
The principle of blankness must not line up the banner densely, leaving a certain amount of space. This will not only reduce the pressure of the banner, but also guide the reader's attention and highlight the key content.
The principle of noise reduction: too many colors, too many fonts, and too many graphics are all "noise" that distract readers.
When repeating the layout, pay attention to the consistency and coherence of the entire design, and avoid different types of visual elements.
The contrast principle increases the visual differences of different elements, which not only increases the liveliness of the banner, but also highlights the visual focus, so that users can easily browse important information at a glance.